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As the integration of technology changes the supply chain ecosystem, third party logistics (3PL) providers are urged to maintain a high level of customer service.

The digitization of any industry impacts the direct interactions customers have with businesses. Ecommerce platforms provide consumers with the ability to make on the spot transactions, and this results in increased expectations.

What does this translate into? Unpredictable demand on supply chains.

There are a variety of challenges that supply chains will have to face over the next three to five years due to this constant change in demand. While many speculate that price is a major determinant of customer conversion, research has found that customer experience is a vital component.

This eBook navigates through some of the challenges facing supply chains, and offers effective solutions 3PLs can implement to help improve the customer experience.

How Customer Service Will Win in the Logistics & Supply Chain Industry

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That’s it for us this week! If you liked this blog post, why not subscribe to our blog? Interested in our 3rd party logistics services? If so, don’t hesitate to check out our services . We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.

Morai-Logistics-Blog-mobile-management-supply-chain

Mobile based solutions provide added value to supply chain management operations by improving efficiency, speed and accuracy.

The benefit of technology will continue to be a topic of discussion in the supply chain and logistics industry. In recent months, Morai Logistics has discussed the positive impact machine learning, Artificial Intelligence and predictive analytics will have on real-time efficiencies. The mobile supply chain has also gained considerable attention as companies and third party logistics providers seek ways to improve the end-to-end experience.

There is an overall added value of transparency and efficiency that comes from an increase in connectivity. Therefore, the integration of mobile-based solutions has been implemented by many industries including transportation supply chain management.

According to Business Wire, the North American Supply Chain Analytics Market is expected to grow by 15.5% CAGR between 2017 and 2023. The data acquired from emerging technology such as mobile-based solutions, is a response to the following challenges:

  • Poor supply chain visibility
  • Inefficient supplier networks
  • Warehousing cost
  • Incorrect forecasts

This article defines mobile supply chains and dentifies current mobile based applications gaining considerable attention.

Mobile Supply Chains

Supply chain technology provider, Datex defines mobile computers as “automated data collection (ADC) devices”. The company further describes their design as being:

…compact, lightweight and with durable construction or use in extreme temperatures and environments encountered frequently both in and out of the warehouse.

From a user perspective, these applications provide real-time processing and also more data accuracy in comparison to manual entry. Their implementation is a movement from traditional forms of paper trail to efficient methods that provide a variety of benefits. Logistics Viewpoints outlines the following top reasons to implement mobile based solutions into supply chains:

A. Improved Processes

From shippers to third party logistics providers, the implementation of mobile applications helps improve the entire shipment lifecycle. Last week, Morai Logistics discussed how consolidation tools improve cold chains. The use of tablets or RFID handhelds, offer multiple users across the same organization, accessibility to a platform that contains all important information. This helps supply chains run smoothly and creates efficient communication verticals.

B. Enhanced Delivery

Research states that ‘a mobility solution allows you to manage all of the on-road processes for a successful delivery and pick up of all freight’. In addition, it provides a platform for drivers to locate details about delivery specifications and in helps facilitate ‘driver-specific actions’.

C. Customer Satisfaction

As ecommerce platforms and mobile technology make allow customers to make immediate buying decisions, their expectations and demands also increase. Ultimately, efficient and faster supply chains improve the customer experience, which is another benefit provided by mobile applications. They help to remove the barriers that impact shipment visibility, which is a challenge facing supply chains in changing markets.

Let’s take a look at a mobile based solution making headway today.

Mobile Applications

Oracle Corporation creates and delivers innovative technologies that help businesses around the world advance their processes. In an effort to help improve supply chains, they have created Oracle® Mobile Supply Chain Applications (MSCA).

In relation to the benefits listed above, these applications also help ‘improve visibility, productivity and accuracy’. They integrate into a variety of devices and software systems, offers personalization and provides real-time insight and data processing. This program has been designed to help optimize supply chains that don’t require an ‘extensive warehouse management system’.

As the demand for efficiency, speed and immediacy continues to increase, supply chains will continue to rely on advanced technology. The emergence of mobile based solutions is not a recent industry trend, however, it is still gaining considerable attention. The added value applications such as MSCA provide companies looking to improve the end-to-end experience is significant.

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The growth of pharmaceutical markets increases the demand on cold chain logistics to offer safe and efficient transportation solutions.

This year, the biopharmaceutical industry is valued at $318 billion with a continued incline projected over the next few years. To help support the expansion of this pharmaceutical market, leading market research provider Technavio, raises the importance of ‘product diversification’.

Statistics on the long-term progression of the North American pharmaceutical logistics market, reveals that by 2022 it will ‘grow at a CAGR of close to 5%’. By 2021 this will translate to USD 20.44 billion. North America’s primary contributor of revenue growth is led by the United States, however, Canada also remains one of the ‘top 10 pharmaceutical markets’ across the globe. Consolidation tools have been implemented to help this fragmented industry benefit from ‘new technologies and expertise’.

The transportation of pharmaceutical products is commonly segmented into ‘cold-chain’ and ‘non-cold chain’ logistics. Transference requires optimal cooling solutions to ensure medical products are moved safely throughout the shipment lifecycle. This article identifies key trends in cold-chain logistics and the takeaways from industry forecasts. It also aims to uncover optimal solutions that have been set in place by pharmaceutical supply chains to help mobilize this market.

Cold-Chain Logistics

According to PharmoPro,

Cold chain refers to the management of temperature-sensitive products as they move through the supply chain.

Figures show that in comparison to the pharma market as a whole, sales of temperature-controlled products usually increases two times more. In line with this trend, the cold-chain logistics market will also increase 8% by 2022. From a logistics standpoint, statistics show that 80% of the top 10 pharmaceutical products will require cold-chain transport.

Therefore, an increase in market growth will also translate into a rise in customer demand, which in this industry are pharmaceutical manufacturers. Experts recognize that supply chains must accommodate future capacity, which is where product diversification comes into play.

Diversifying a supply chain portfolio is a strategy  that many industries use to accomplish the following objectives:

  • Decrease costs
  • Improve efficiency
  • Manage risks

Technavio observes third party logistics providers in the pharma space using product diversification for the above reasons as well. Let’s look at the top solutions that help optimize cold chains.

Pharma Supply Chain Solutions

1. IoT and Artificial Intelligence (AI)

The integration of technology solutions, such as IoT and AI, into cold chains can help companies maintain control of the transportation of pharmaceutical products. By transmitting real-time data, companies are able to monitor the ‘safety and quality’ of shipments.

2. The Cloud

The Cloud has gained considerable recognition as an innovative approach to improving the visibility of supply chains. Its ability to consolidate information to a central location also helps provide information to multiple industry players.

3. Analytics

Predictive analytics also improves the efficient and safe transportation of medication and vaccines. Forbes states that for cold chains this ‘helps to plan for and accommodate hazards or caution flags in the transit route as they arise’. They add that this will helps companies forecast based on patterns of risk, which they can better respond to with mitigation strategies.

As the value and scale of the biopharmaceutical industry continues to grow, there is an urgency for effective transportation solutions. To ensure the safe and efficient handling of pharmaceutical products, there will be an increase in demand on cold chains.  Advanced technologies such as IoT, AI, the Cloud and Predictive Analytics will play an integral role. There is no denying the urgency for logistic providers to invest in innovative avenues to help prepare cold chains for future capacity.

Morai-Logistics-Blog-machine-learning-supply-chain

Experts say that machine Learning is a “revolutionary” solution that could solve four major challenges facing supply chains this year.

Supply chains are currently faced with the same innovative, yet challenging movement: technology. The disruption caused by digitization has increased the value of global markets, but has also advanced the way supply chains operate. This translates into an increase in  consumer demand and a greater need for optimized processes.

According to Boss Magazine, today’s supply chains strive to achieve the same goal, “to simplify processes while maximizing effectiveness”. However, while emerging platforms have made notable impacts, there is a technology that is gaining considerable traction.

Machine Learning is a methodology analytics leader, SAS,  describes as:

A branch of artificial intelligence based on the idea that systems can learn from data, identify patterns and make decisions with minimal human intervention.

This advanced system of data analytics has helped transform our everyday lives. For example, media service provider, Netflix, creates positive customer experience by predicting the shows viewers may be interested in based on past searches. This form of “analytical model building” could also present revolutionary ways for supply chains to optimize their processes.

This article identifies how machine learning can address four challenges facing supply chains in 2018.

1. Demand Forecasting

As mentioned above, there is considerable pressure on supply chains to provide efficiency and immediacy. Ecommerce and mobile shopping has provided customers with easy-to-use platforms where they can purchase items with the click of a button. Therefore, the expectation of expedited delivery has also increased.

Forbes contributor, Louis Columbus, states that machine learning algorithms can help address one of the top challenges facing supply chains: “predicting the future demands for production”. Machine learning enables companies to make sense of big data in order to recognize patterns and understand how to predict these future demands.

2. Cost Reduction

The advanced forecasting approach of machine learning can also help reduce costs associated with delivery. Supply Chain Dive confirms that just two years ago, 60% of online transactions were expedited with free delivery. This has raised the bar in customer satisfaction but has also put incredible pressure on retailers and supply chains from a cost perspective.

In conjunction with Artificial Intelligence (AI), machine learning can help improve delivery performance and reduce freight costs by considering and avoiding possible deviations.

3. Customer Service

To reiterate, the emergence of online shopping platforms has increased demand, moving organizations to place acute focus on customer service. Machine learning improves efficiency, therefore, improving the ability for companies to provide visible and reliable service. Research on supply chain pain points found that due to inaccurate forecasting, companies struggle understanding ‘market patterns and market fluctuations’.

Forbes states that on top of decreasing inventory and operation costs, machine learning also improves the response time to customers.

4. Optimize Visibility

In a featured article by Morai Logistics, we discuss the importance of transparent supply chains. Being aware of all aspects of the shipment lifecycle is important from both a supply chain and customer standpoint. Research found that,

73% of online shoppers feel more confident making purchases when they have the ability to track their delivery.

In combination with other forms of technology, machine learning can help supply chains achieve end-to-end visibility. It offers advanced insight into real-time data and formulates patterns that can help companies make informed decisions.

Supply chains must leverage technologies that help improve demand forecasting, lower costs, improve their customer service and deliver transparency. Machine learning is a revolutionary tool that supply chains should utilize to overcome unpredictable challenges.

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The integration of the Internet of Things (IoT) can help third party logistic providers (3PLS) optimize their services to improve operations, transparency and the customer journey.

The Internet of Things (IoT) simplifies our day-to-day through the sharing of data between devices. It is a technological movement that has contributed to the digital progression of many industries.

The advancements IoT provides the transportation industry has caused disruption, leading researchers to believe that 3PL providers may become replaced. However, there are three ways that IoT technology will help 3PLs optimize supply chains for their customers.

This week we will focus our infographic on highlighting the way third-party logistics providers benefit from using IoT technology in order to bring their business, and their clients’ business to the next level.

IoT and 3PL Providers: A Glimpse at the Future of Logistics

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That’s it for us this week! If you liked this blog post, why not subscribe to our blog? Interested in what we do as a 3rd party logistics provider? Then don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.

Morai-Logistics-Blog-uber-re-examined

The “Uberization of Trucking” has raised many questions regarding the possible impact this app-based technology could have on supply chains.

Uber has created a global brand s an affordable and easier transportation network built on a simple and easy-to-use mobile application. In 2016, this organization, which now offers ride sharing and food delivery, was valued at over $60 billion and operated in 58 countries. Their success sparked a revolutionary movement: the ‘uberization of everything’.

Morai Logistics recognizes the impact of globalization, ecommerce markets and more recently the significant contributions of millennials in the workplace. Simply put, the uberization of everything means that technology has changed how we move people and product. There seems to be a consistent connection between innovation and technology and changes in consumer and market demands. Ecommerce has removed global boundaries and the constant emergence of digital applications, like Uber, has generated immediate accessibility to anything we want. This places a considerable amount of pressure on supply chains and logistics to develop and incorporate innovative solutions to efficiently meet these demands.

The Uberization of Everything

Uber has become a popular mode of transportation across North America. Simply put, a customer is able to connect with drivers across the city using a smartphone application. The personalized profiles built into to the app enable, both driver and passenger, to have complete visibility of the entire interaction from start to finish. However, the ‘uberization of everything’ isn’t Uber integrating into other businesses, it’s a digital movement from manual processes to on-demand technology.

Skeptics have argued that while Uber technology may work as a secondary taxi option, integrating this type of tech isn’t for all industries. However, in an article entitled ‘The Five Rules of Uber-ization’, executive director of Ed Kaplan Family Institute for Innovation and Tech Entrepreneurship, Howard Tullman argues differently.

There are a number of other industries that have completely different conditions and attributes from the cab business, but where the circumstances and the underlying motivators that drive rapid adoption and growth will also support an UBER-like solution.

Tullman proceeds to identify five primary rules that describe a business or industry that would benefit from adopting Uber-like solutions. Out of the five, two rules in particular applied to supply chains and logistics in the transportation industry.

  • There is no single supplier of any size presently able to meet the new demands.
  • When you need the service, you need it now and there are very few alternatives.

The ‘Uberization of Trucking’ has gained considerable attention over the last few years. However, based on the above rules, will this movement change the game in supply chain and logistics?

The ‘Uberization of Trucking’

Uberization is a response to the increased need for speed, visibility and efficiency throughout the shipment lifecycle. According to the American Trucking Associations, by 2026 freight volumes will increase by 29%. A move from manual to digital is a logical step to take if the industry wants to keep in-line with innovative processes. In fact, research found that freight-forwarders who conducted manual quotes took almost 60 hours, a representation that efficiency is critical.

The ‘Uberization of Trucking’ introduces app-based technologies to freight and forwarding processes. These applications would hopefully help owner-operators of trucks “search for loads based on destination, equipment requirements, and delivery dates”. Freight-on-demand is definitely a step forward, however, the question around how this will impact third party logistics providers (3PL) remains.

The introduction of automated trucking services, such as Uber Freight, has posed a disruption in the market. However, with an increase in consumer demands, 3PL’s to continue to optimize their solutions to meet growing demands. There are many benefits associated with outsourcing 3PLs that fall short when relying solely on a singular application. Morai Logistics outlined the top four benefits, which include:

  • Versatility using Omni-channel services.
  • Competitive volume rates.
  • Leveraging Large Networks
  • Optimizing Information Technology

The possibility of integrating Uber-like solutions into the supply chain and logistics is on the horizon. Although emerging platforms continue to shape consumer demands, the business value gained from hiring 3PL providers remains strong.

Morai-Logistics-Blog-relay-for-life

Morai Logistics raises $22,420 in support of cancer research and development by marching with members of the community at the 2018 Relay for Life.

Cancer remains one of the leading causes of death in North America. Last year alone, there were 206, 200 new cancer diagnoses in Canada. Furthermore, by the end of 2018 the number of estimated new cases in the United States will be 1,735,350‘. These figures reflect the urgent need for communities, industries and governments to support cancer research and development.

On Friday, June 8th, 2018, Morai Logistics participated in Relay for Life, an annual fundraising event founded by the Canadian Cancer Society. Alongside thousands of members of the community, our team marched together to help ‘fight back against cancer’. These initiatives are a constant pillar of strength to many. However, the urgency to implement processes that effectively facilitate the preventative treatment of cancer remains.

Relay for Life 2

Arthur-Gay: Valued Morai Logistics Team Member. Cancer Survivor.

Forbes identifies patient personalization as a step toward providing optimal customer experience to patients in need of immediate and tailored medical treatment. This phenomena is growing in popularity on both the patient/customer and facility side. By 2022, it’s expected that the personal medicine market will reach USD 2.45 trillion. This will place an increase in pressure on the healthcare supply chain management industry.

This article investigates the importance of personalized medication in improving cancer treatment. It also touches on the role supply chains have in meeting the demands of this growing market.

Personalizing Cancer Treatment

The Canadian Cancer Society defines personalized medicine as the ‘use of information about a person to prevent, diagnose and treat disease’. The ability for medical professionals to determine appropriate and preventative treatment for each individual patient is a product of extensive R&D. It also helps to answer the following six benefits:

  • How likely will an individual develop cancer?
  • Who will benefit from ‘earlier screening’?
  • Which treatment would be effective, while causing less side effects?
  • What appropriate plans should be implemented to manage treatment?
  • How do research develop new treatments?
  • How do we educate patients on making the right ‘treatment decisions’?

This advanced method of understanding and identifying appropriate treatment protocol has shown a considerable advantage in preventing specific cancers. Therefore, it’s important to recognize the impact this growing market will have on healthcare supply chain management.

Challenges in Healthcare Supply Chain Management

Research predicts that the healthcare supply chain management market will reach USD 2.56 billion by 2025. As this treatment approach moves from ‘reaction to prevention’, this will enable medical professionals to offer effective treatment options’. However, research has identified the popularity of personalized medicine will place considerable pressure on manufacturers in supply chains.

Due to the complexities of this individualized approach, challenges in the supply chain manifest in an inability to match ‘scale, speed, reliability and traceability’. Supply Chain Diver indicates that this direct-to-customer approach will require:

  • Increased delivery demand
  • Specific packaging
  • ‘Increased temperature monitoring’
  • Custom clearance in transport
  • Delay monitoring by GPS-based alerts

In addition, the transportation of medication is ‘time and temperature’ sensitive, which places a critical importance on ensuring ‘cold chain is virtually error-free’. When multiple medications are shipped together but require different temperatures, certain challenges may arise. The facilitation of personalized medication creates an intricate shipment lifecycle going from manufacturer to production facility to the patient. However, research also explains that the same third party logistics providers (3PL) run throughout the entire service. For logistics companies, this means recognizing their vital role in facilitating the personalized medication market.

Community of Change

Morai Logistics is passionately dedicated to supporting cancer research and development. As a North American leader in supply chain and logistics, we understand the important role 3PLs play as a partner and advocate for the safe and efficient transport of personalized medication. Our participation in community events, such as Relay for Life, is one of the many ways our company stands with those affected by cancer.  Together, our energetic and passionate team raised $22,420 this year in honour of an incredible cause!

Relay for Life

The Morai Logistics Team at Relay for Life

morai-blog-ebook-supply-chain-c-suite

Discussion on effective leadership (i.e. c-suite, or c-level positions such as CFO, CTO, CMO, etc.) trends in 2018 stimulates further investigation into what it takes to become an effective supply chain and logistics C-Suite executive.

Previously, Morai Logistics identified four key leadership trends shaping economies across North America. The importance of empowering women in leadership positions, fostering ambition, exhibiting core values and embracing upcoming generations, were correlated with effective business leadership. However, these trends also place a significant emphasis on the responsibilities of C-suite Executives, especially those in supply chains and logistics.

The term “C-Suite” describes leaders who hold senior executive positions within a business or organization. According to Investopedia, these positions may include ‘chief executive officer (CEO), chief financial officer (CFO), chief operating officer (COO), and chief information officer (CIO)’. Alternatively referred to as C-Level, the qualifications of an effective leader outlined above remain consistent with those who hold these positions. However, this year there is an increased emphasis on a commitment to corporate culture, people management, strategic thinking and active leadership.

This eBook uncovers current C-Suite trends, current challenges facing C-Level execs, and the core attributes required to be an effective executive leader.

What Does it Take to Reach the C-Suite in Logistics?

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That’s it for us this week! If you liked this blog post, why not subscribe to our blog? Interested in what we do as a 3rd party logistics provider? Then don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.

Morai-Logistics-Blog-quantum-shift-supply-chain

President of Morai Logistics graduates from QuantumShift™, leveraging insight into effective leadership strategies that will transform supply chains.

On Friday, May 11th, 2018, President of Morai Logistics, Kelli Saunders, exited the doors of Ivey’s Spencer Leadership Centre in London, Ontario. Alongside 39 of Canada’s top entrepreneurs, Saunders graduated from QuantumShift™, a five-day development program designed to propel industry leaders to grow their businesses.

Last December, Kelli Saunders received the 2017 Canada’s Most Powerful Women: Top 100 Award. Her success in taking a logistics start-up to the multi-million and multi-national level, earned Saunders a nomination into this annual program. When asked to describe her key takeaway, she stated:

The importance of networking with likeminded people who set the bar high to give you that much needed push to continue to succeed.

Effective leadership in 2018 has been a topic of conversation across many industries. According to Forbes Coaches Council, a good leader must recognize ‘when its time to adjust’ and be able to ‘adapt to the ever-changing demands of the workforce’. Due to the expansion of global markets, good business leadership is critical now more than ever. Inspired by her experience at QuantumShift™, Kelli Saunders speaks to four leadership trends shaping economies across North America.

1. Empowering Women Leadership

The movement toward gender equality in the workforce has shown through over the past year, especially in positions within C-Suite. The Forbes Coaches Counsel states that 2018 will see a major focus on placing women in leadership positions. Saunders urges female workers in any industry, to push themselves to network and develop and expand their skills and abilities.

Women need to step up to participate in these types of programs more often. The female attendance for this program was very low (4/40), and independent of gender this program was outstanding for anybody.

From a supply chain and logistics perspective, ‘71% of Global industry professionals believe that women have a different natural skillset’ than men. Therefore, it’s imperative that women are continuously  motivated to seek opportunities in leading roles.

2. Fostering Ambition

“Ambition makes your mind expand to dream of possibilities and how to achieve them. It feeds others.” says Saunders. The term “ambition” is an important trait that helps men and women succeed in  leadership positions. Forbes contributor, Ashira Prossack, also highlights the need for professionals to embrace and celebrate ambition at all stages of their careers. In her podcast with Let’s Talk Supply Chain, Sarah Barnes, Saunders shared that women will wait until they are 100% qualified before applying to an opportunity. However, their male counterparts will apply even if they are only 60% qualified for the role. Saunders adds,

I think as a female, and as I speak to other women in the industry or outside, we have to take that leap that we can do anything. We don’ have to have all the T’s crossed and I’s dotted.

3. Implementing Core Values

Kelli Saunders states that her experience participating in QuantumShift™ has motivated her to revisit her current action plan and provided the confidence and re-confirmation to scale upward. Start-ups and seasoned businesses that are eager to grow should nurture an environment built on core values. The Globe and Mail states that a company doesn’t have to sacrifice their identity in the process of scaling upward. There is substantial evidence that attributes employee satisfaction and motivation with a ‘healthy culture’ that fosters and demonstrates core values. Aside from ambition, Saunders outlines four additional traits that future leaders should have:

  • Patience
  • Philanthropy
  • Leader-ship
  • Autonomy to others to make decisions

“At Quantum, we talked about leaders being warriors or nurturers,’ stated Kelli. Forbes Coaches Counsel reinforces that C-suite leaders should develop ‘their ability to be ambassadors for the values of their companies’. Furthermore, this motivates employees to represent corporate culture as ‘brand ambassadors’.

4.Embracing Upcoming Generations

The contributions made by Gen Y and Gen Z must be considered as the global workforce continues to transform. In Let’s Talk Supply Chain, Sarah Barnes, Saunders explained that by 2020, 50-55% of the workforce is going to be the millennial generation. As a result, leaders must adapt to technology and the change that this workforce see in the future. Research confirms that this year ‘leadership empathy’ will play a major role in nurturing this talent pool. In addition, ‘listening, relating and coaching’ are leading characteristics that should replace traditional ‘command-and-control cultures’.

In conclusion, business leaders who want to scale upward should recognize the need to adjust and adapt to changing markets. Therefore, it is important to participate in programs that promote networking and economic growth. QuantumShift™ empowers entrepreneurs with the tools and resources they need to take their businesses to the next level. Their program inspires professionals to reinvent their leadership style and helps them apply their learnings to grow within their industry.

Morai-Logistics-Blog-transforming-transportation-cloud-based-technology

Experts say the transportation industry can leverage cloud-based technology to optimize their supply chains with efficient and cost-effective solutions.

A growing number of industries are embracing cloud-based technologies for its proven ability to improve efficiency and help build connections. The 2018 Global Cloud Supply Chain Management Market Analysis reported that the value of the global Cloud SCM ‘accounted for USD 3.32 billion’ in 2017. They predict this number will increase ‘at a CAGR of 20.2%’ between 2018 and 2025. Research presented by Global Market Insights , shows that we can expect the ‘smart transportation market’ to reach USD 130 billion by 2024.

These figures show the economic growth of this market and highlights the benefits cloud adoption provide industries who integrate such technologies into their models.

The transportation industry faces many challenges as consumer demands for flexibility continues to increase. Booming ecommerce markets require supply chains to offer personalized customer experiences and faster delivery times. This places incredible pressure on transport supply chains, urging them to implement efficient and effective processes. This article details the various functions of this the Cloud, and identifies the significant role it will play in transforming the industry.

Cloud-Based Technology

In the 1950’s, mainframe computing was becoming too costly and companies identified the need to localize solutions to a singular computer system. Virtual machines became popular in the 1970’s, as their ability to operate multiple systems in a singular environment helped address the issues faced by mainframe computing. Today, research and development of innovative technologies is motivated by the same need: to improve efficiency and reduce operation costs.

As a leader in cloud computing technology, Salesforce also believes there are many benefits associated with integrating this technology into business processes.  Salesforce outlines the following reasons as to why companies should move to the cloud.

  • Improves Flexibility – Helps business scale up and down.
  • Helps small businesses implement ‘recovery solutions’.
  • Reduces system maintenance by offering ‘automatic software updates’.
  • Offers affordable solutions.
  • Improves workflow productivity.
  • Creates visibility that promotes collaboration.
  • Facilitates remote opportunities for employees.
  • Provides a central location for company documentation.
  • Positions company as a lead competitor.
  • Minimizes ‘carbon footprints’.

Based on the above ten benefits, there is no denying that cloud-based technologies can help companies in many ways. The process of modernizing supply chains relies heavily on the integration of the cloud. The transportation industry has recognized the positive impact cloud adoption has on improving the bottom-line of organizations.

The Transportation Industry

In February, Morai Logistics shared an infographic defining Industry 4.0. Research indicates that two thousand companies have already begun digitizing their supply chains. The investment into emerging platforms also boosts productivity and operations, lowers costs and improves transparency.

Cloud Management and real time communication are noted as two effective methods for achieving end-to-end results. American multinational technology company, IBM has conducted considerable research to understand how the Cloud is accelerating various industries, including transportation supply chains. There is a growing demand from customers who seek ‘alternative transport solutions’. By implementing cloud-based technologies, IBM states organizations can:

…redefine customer relationships, transform operations, improve governance and transparency, and expand business agility and capability.

Known for its ‘unconstrained capacity growth’, the cloud will continue to offer supply chains with advanced solutions. Statistically, 48% of executives believe the cloud will help improve data access, which will help supply chains build ‘customer loyalty’. Cloud adoption will enable organizations to implement personalized experiences for customers through Omni-channel processes.

Technology pioneers, IBM and Salesforce, provide significant research that illustrates how the cloud can effectively optimize the supply chains of many industries. In the face of growing demands for efficiency and immediacy, innovative cloud-based solutions will play a significant role in transforming the transportation industry.