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Discussion on effective leadership (i.e. c-suite, or c-level positions such as CFO, CTO, CMO, etc.) trends in 2018 stimulates further investigation into what it takes to become an effective supply chain and logistics C-Suite executive.

Previously, Morai Logistics identified four key leadership trends shaping economies across North America. The importance of empowering women in leadership positions, fostering ambition, exhibiting core values and embracing upcoming generations, were correlated with effective business leadership. However, these trends also place a significant emphasis on the responsibilities of C-suite Executives, especially those in supply chains and logistics.

The term “C-Suite” describes leaders who hold senior executive positions within a business or organization. According to Investopedia, these positions may include ‘chief executive officer (CEO), chief financial officer (CFO), chief operating officer (COO), and chief information officer (CIO)’. Alternatively referred to as C-Level, the qualifications of an effective leader outlined above remain consistent with those who hold these positions. However, this year there is an increased emphasis on a commitment to corporate culture, people management, strategic thinking and active leadership.

This eBook uncovers current C-Suite trends, current challenges facing C-Level execs, and the core attributes required to be an effective executive leader.

What Does it Take to Reach the C-Suite in Logistics?

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That’s it for us this week! If you liked this blog post, why not subscribe to our blog? Interested in what we do as a 3rd party logistics provider? Then don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.

Morai-Logistics-Blog-quantum-shift-supply-chain

President of Morai Logistics graduates from QuantumShift™, leveraging insight into effective leadership strategies that will transform supply chains.

On Friday, May 11th, 2018, President of Morai Logistics, Kelli Saunders, exited the doors of Ivey’s Spencer Leadership Centre in London, Ontario. Alongside 39 of Canada’s top entrepreneurs, Saunders graduated from QuantumShift™, a five-day development program designed to propel industry leaders to grow their businesses.

Last December, Kelli Saunders received the 2017 Canada’s Most Powerful Women: Top 100 Award. Her success in taking a logistics start-up to the multi-million and multi-national level, earned Saunders a nomination into this annual program. When asked to describe her key takeaway, she stated:

The importance of networking with likeminded people who set the bar high to give you that much needed push to continue to succeed.

Effective leadership in 2018 has been a topic of conversation across many industries. According to Forbes Coaches Council, a good leader must recognize ‘when its time to adjust’ and be able to ‘adapt to the ever-changing demands of the workforce’. Due to the expansion of global markets, good business leadership is critical now more than ever. Inspired by her experience at QuantumShift™, Kelli Saunders speaks to four leadership trends shaping economies across North America.

1. Empowering Women Leadership

The movement toward gender equality in the workforce has shown through over the past year, especially in positions within C-Suite. The Forbes Coaches Counsel states that 2018 will see a major focus on placing women in leadership positions. Saunders urges female workers in any industry, to push themselves to network and develop and expand their skills and abilities.

Women need to step up to participate in these types of programs more often. The female attendance for this program was very low (4/40), and independent of gender this program was outstanding for anybody.

From a supply chain and logistics perspective, ‘71% of Global industry professionals believe that women have a different natural skillset’ than men. Therefore, it’s imperative that women are continuously  motivated to seek opportunities in leading roles.

2. Fostering Ambition

“Ambition makes your mind expand to dream of possibilities and how to achieve them. It feeds others.” says Saunders. The term “ambition” is an important trait that helps men and women succeed in  leadership positions. Forbes contributor, Ashira Prossack, also highlights the need for professionals to embrace and celebrate ambition at all stages of their careers. In her podcast with Let’s Talk Supply Chain, Sarah Barnes, Saunders shared that women will wait until they are 100% qualified before applying to an opportunity. However, their male counterparts will apply even if they are only 60% qualified for the role. Saunders adds,

I think as a female, and as I speak to other women in the industry or outside, we have to take that leap that we can do anything. We don’ have to have all the T’s crossed and I’s dotted.

3. Implementing Core Values

Kelli Saunders states that her experience participating in QuantumShift™ has motivated her to revisit her current action plan and provided the confidence and re-confirmation to scale upward. Start-ups and seasoned businesses that are eager to grow should nurture an environment built on core values. The Globe and Mail states that a company doesn’t have to sacrifice their identity in the process of scaling upward. There is substantial evidence that attributes employee satisfaction and motivation with a ‘healthy culture’ that fosters and demonstrates core values. Aside from ambition, Saunders outlines four additional traits that future leaders should have:

  • Patience
  • Philanthropy
  • Leader-ship
  • Autonomy to others to make decisions

“At Quantum, we talked about leaders being warriors or nurturers,’ stated Kelli. Forbes Coaches Counsel reinforces that C-suite leaders should develop ‘their ability to be ambassadors for the values of their companies’. Furthermore, this motivates employees to represent corporate culture as ‘brand ambassadors’.

4.Embracing Upcoming Generations

The contributions made by Gen Y and Gen Z must be considered as the global workforce continues to transform. In Let’s Talk Supply Chain, Sarah Barnes, Saunders explained that by 2020, 50-55% of the workforce is going to be the millennial generation. As a result, leaders must adapt to technology and the change that this workforce see in the future. Research confirms that this year ‘leadership empathy’ will play a major role in nurturing this talent pool. In addition, ‘listening, relating and coaching’ are leading characteristics that should replace traditional ‘command-and-control cultures’.

In conclusion, business leaders who want to scale upward should recognize the need to adjust and adapt to changing markets. Therefore, it is important to participate in programs that promote networking and economic growth. QuantumShift™ empowers entrepreneurs with the tools and resources they need to take their businesses to the next level. Their program inspires professionals to reinvent their leadership style and helps them apply their learnings to grow within their industry.

Morai-Logistics-Blog-transforming-transportation-cloud-based-technology

Experts say the transportation industry can leverage cloud-based technology to optimize their supply chains with efficient and cost-effective solutions.

A growing number of industries are embracing cloud-based technologies for its proven ability to improve efficiency and help build connections. The 2018 Global Cloud Supply Chain Management Market Analysis reported that the value of the global Cloud SCM ‘accounted for USD 3.32 billion’ in 2017. They predict this number will increase ‘at a CAGR of 20.2%’ between 2018 and 2025. Research presented by Global Market Insights , shows that we can expect the ‘smart transportation market’ to reach USD 130 billion by 2024.

These figures show the economic growth of this market and highlights the benefits cloud adoption provide industries who integrate such technologies into their models.

The transportation industry faces many challenges as consumer demands for flexibility continues to increase. Booming ecommerce markets require supply chains to offer personalized customer experiences and faster delivery times. This places incredible pressure on transport supply chains, urging them to implement efficient and effective processes. This article details the various functions of this the Cloud, and identifies the significant role it will play in transforming the industry.

Cloud-Based Technology

In the 1950’s, mainframe computing was becoming too costly and companies identified the need to localize solutions to a singular computer system. Virtual machines became popular in the 1970’s, as their ability to operate multiple systems in a singular environment helped address the issues faced by mainframe computing. Today, research and development of innovative technologies is motivated by the same need: to improve efficiency and reduce operation costs.

As a leader in cloud computing technology, Salesforce also believes there are many benefits associated with integrating this technology into business processes.  Salesforce outlines the following reasons as to why companies should move to the cloud.

  • Improves Flexibility – Helps business scale up and down.
  • Helps small businesses implement ‘recovery solutions’.
  • Reduces system maintenance by offering ‘automatic software updates’.
  • Offers affordable solutions.
  • Improves workflow productivity.
  • Creates visibility that promotes collaboration.
  • Facilitates remote opportunities for employees.
  • Provides a central location for company documentation.
  • Positions company as a lead competitor.
  • Minimizes ‘carbon footprints’.

Based on the above ten benefits, there is no denying that cloud-based technologies can help companies in many ways. The process of modernizing supply chains relies heavily on the integration of the cloud. The transportation industry has recognized the positive impact cloud adoption has on improving the bottom-line of organizations.

The Transportation Industry

In February, Morai Logistics shared an infographic defining Industry 4.0. Research indicates that two thousand companies have already begun digitizing their supply chains. The investment into emerging platforms also boosts productivity and operations, lowers costs and improves transparency.

Cloud Management and real time communication are noted as two effective methods for achieving end-to-end results. American multinational technology company, IBM has conducted considerable research to understand how the Cloud is accelerating various industries, including transportation supply chains. There is a growing demand from customers who seek ‘alternative transport solutions’. By implementing cloud-based technologies, IBM states organizations can:

…redefine customer relationships, transform operations, improve governance and transparency, and expand business agility and capability.

Known for its ‘unconstrained capacity growth’, the cloud will continue to offer supply chains with advanced solutions. Statistically, 48% of executives believe the cloud will help improve data access, which will help supply chains build ‘customer loyalty’. Cloud adoption will enable organizations to implement personalized experiences for customers through Omni-channel processes.

Technology pioneers, IBM and Salesforce, provide significant research that illustrates how the cloud can effectively optimize the supply chains of many industries. In the face of growing demands for efficiency and immediacy, innovative cloud-based solutions will play a significant role in transforming the transportation industry.

Morai-Logistics-Blog-doing-better-millennials-supply-chains

Millennials possess a dynamic resume of technical, innovative and transferable skills that researchers are defining as “hallmark” qualities of successful supply chains.

Senior levels of management, including President of Morai Logistics, Kelli Saunders, recognize the contributions millennials give to the supply chain industry. During an intimate interview with host of Let’s Talk Supply Chain, Sarah Barnes, Saunders highlights the importance of women and millennials in supply chains. There are significant variances in communication styles that have developed over the last eight decades. In comparison to traditional methods of communication via telephone and email, this tech-savy generation is showing how technology can benefit a blended workforce. Despite unfavorable stereotypes, Morai Logistics believes that millennials is a generation that motivates organizations to ask how are we doing better for the world?

Statistics show that ‘millennials will comprise three-quarters of the global workforce’ by 2025. As a generation born into technology, the growing presence of this cohort will have a positive impact on the future of supply chains. This article reinforces the requisite for millennials in the workforce by outlining the current transformations they have made in communications and the workforce.

New Forms of Communication

In alignment with the unceasing technological advancements that continue to develop, there has been a considerable shift in how different generations communicate. Millennials prefer instant, efficient and snackable content that can be sent and received at any time. In comparison to 47% of the “call me” cohort, Gen X, 68% of millennials admit to texting “a lot”. Informal communication has also been found to be very important to this generation and many organizations are noticing this in their workplace.

Research confirms that millennials usually communicate with ‘friendlier, more familiar tones, and casual forms of exchange’. Many question whether this could make communication in work environments with blended generations challenging, however, Morai Logistics takes a positive perspective.

The reality is in 2020, 50-55% of the population is going to be the millennial generation in the workforce. We’re going to see some of this wonderful technology driving how we make decisions, how we buy, how we sell and who we sell too. So we have to adapt to the differences. –Kelli Saunders, President of Morai Logistics

In her presentation deck “Women & Millennials in the Supply Chain”, Saunders confirms that millennials use instant messaging and texting. There seems to be a strong correlation between methods of communication and technology. Furthermore, the skills that this cohort possess also qualify them as integral members of any organizational team.

Millennials in Supply Chains

As an industry leader, Saunders encourages organizations to embrace the differences in communications, work ethic and philosophy that millennials demonstrate. She reinforces that as the “first generation to truly grow-up on technology”, this cohort “will take risk”. They bring to the industry a unique drive to make the world a better place and consistently ask “how are we doing better for the world?”

When discussing the benefits of opening the supply chain workforce to millennials, Saunders points out that their contributions are ‘a wonderful blend’. On the opposite end of the chain, millennials are also showing significant interest in the industry. SupplyChain247 states that 87% of millennials feel that working in the supply chain industry will help their ‘personal growth and development’. In addition, 88% also believe that there are significant opportunities to advance in this industry.

However, in the same way that communication styles differ, the type of work environment millennials attract to most is also unique. In fact, diversity is reported to be the primary consideration for this generation, which explains their gravitation toward supply chains. Statistically, 85% of surveyed millennials believe that this industry ‘involves a diverse workforce and encompasses people of all types’.

There is no denying the positive impact millennials will make on the supply chain industry. Their unique skills and abilities, built on technology and innovation, will promote companies to ask important questions and achieve lucrative results.

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As a woman-owned business, Morai Logistics identifies has always kept track of the status of women in the logistics and supply chain industry. This is an update to how the industry as a whole has evolved with regards to the gender gap.

Over the last four years, the logistics industry has seen a significant transformation from the integration of new technologies. As a result, the industry requires a labor force of workers with a dynamic skillset to help them succeed in the digital workplace.

Research found that ‘71% of global supply chain professionals believe women have a different natural skillset’ in comparison to men. In addition, 91% of respondents felt that these skillsets are ‘advantageous to working within supply chain management’.

Podcast Feature: Let’s Talk Supply Chain

Kelli Saunders, president of Morai Logistics, sat down with host of Let’s Talk Supply Chain, Sarah Barnes to discuss women and millennials in supply chains. The podcast identified challenges that have turned women away from exploring the industry, persuading them to pursue education and professions in ‘traditional’ roles. Kelli Saunders states that “we (as women) have so much to give” and being complacent in areas where we can’t explore further should change.

Women are encouraged by Saunders to take the leap and develop the courage to go after opportunities by believing they are worthy and qualified. This infographic takes a contemporary look at the current gender gap in North American supply chains, and identifies the positive contributions women create.

Take a listen on the podcast below:

We also have resources available from the podcast here: morailogistics.com/podcast

Re-Examining the Evolution of Women in Logistics

We’ve decided to focus this week’s infographic on updating the status of women in the logistics and supply chain industry and re-explored the gender gap. Generally speaking, we take a look at positions in education, the workforce, salaries, and listed the advantages presented by having a diverse workforce that includes women.

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That’s it for us this week! We loved having our president on Let’s Talk Supply Chain and collaborating with Sarah Barnes was awesome. Feel free to check out her other podcasts on the logistics and supply chain industry (we particularly enjoy her Women in Supply Chain Series) here: letstalksupplychain.com

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Predictive analytics is a technology tool that  is improving the end-to-end customer experience of the retail, healthcare and transportation industry.

The increase in consumer demand is becoming more apparent across global markets and a variety of industries. This month, multinational retail corporation, Wal-Mart, announced their partnership with ‘actionable predictive intelligence’ platform, FourKites. According to Digital Supply Chain:

The Canadian branch of Walmart has agreed a new partnership with FourKites for the development and furthering of the company’s supply chain visibility and predictive analytics capabilities.

FourKites platform will enable Wal-Mart to optimize their consumer experiences by leveraging insight that will clearly identify the lifecycle of their shipments. In addition, the company will be able to improve their ‘staffing levels, assignments and minimize truck waiting times’.

A challenge supply chains face in changing markets is visibility. On February 15th, Morai Logistics identified how predictive analytics can help create efficient processes such as forecasting and real-time visibility. Investment in technologies that offer ‘end-to-end predictive visibility’ is a route many industries are taking to improve the customer experience.

This article looks at the application of predictive analytics in the retail, healthcare and transportation industry. Specific focus will be placed on how the appropriate translation of big data will better the end-to-end customer experience.

Retail

Large wholesale companies have been utilizing predictive analytics to improve daily operations of their large product volumes for quite some time. However, in the past cost of technical personnel and lack of appropriate process has presented challenges with providing customers with personalized service.

According to Digitalist Magazine, the following improvements are achieved when wholesalers implement predictive tools to assess Big Data.

  • Data on customer purchases can help predict future sales.
  • Narrows and tailors product focus to the client’s needs.
  • Helps ‘detect risk’ and ‘provides insight into new product categories’.
  • Provides product recommendations to address customer inquiries.

In addition to the above efficiencies, research states that predictive analytics supports the development of loyalty programs as Big Data is translated in real-time. Therefore, addressing the need for immediacy.

Healthcare

Another industry looking to predictive analytics to improve processes and leverage Big Data is the healthcare industry. Instead of focusing on the customer experience, applying this technology will hopefully enhance patient care by taking a preventative approach.

Health Facilities Management magazine states that tools are needed to help asses ‘which patients will require more intense interventions than others’. Integrating predictive analytics into the supply chain will also reduce costs by providing efficient assessments on necessary materials and products. The article quotes vice president of inventory management solutions for Cardinal Health, who states:

Rather than analytics being retrospective, we are trying to infer what will happen in the future. There is no denying the health care industry is looking to streamline their processes and supply chains to better service patients and the community.

Transportation

When it comes to transportation supply chains, transparency is key to creating an optimal end-to-end user experience. Even 73% of online shoppers feel more confident making purchases when they have the ability to track their delivery. Given the demands of online markets, companies are seeing the need for leveraging Big Data.

Referred to as ‘real-time freight visibility’, both shippers and suppliers should be aware of all particulars relating to the shipment lifecycle. Research addressing the importance of freight visibility identify four reasons and how predictive analytics can help.

  1. Helps 3PLs retain business and avoid late shipments by monitoring deliveries.
  2. Improves the visibility of ‘shipment status and location’.
  3. Avoid costs associated with ‘late and off-schedule shipments’.
  4. Create business opportunities by meeting visibility requirements.

Investment in technologies has been a reoccurring theme in changing markets, as the issue of visibility continues to be address. Many industries, such as retail and healthcare, are recognizing the positive outcomes that occur from integrating such technologies into their supply chains. 3PLs will also be able to translate Big Data into meaningful information, and use predictive analytics to meet the demands of immediacy and improve visibility.

Morai-Logistics-Blog-arming-warehouses-with-robotics-automation

The Canadian supply chain and logistics industry foresees a promising future integrating robotics and automation into their processes.

In 2015, the value of Canadian robotics reached $201 million in orders, with an annual growth rate of 32% between 2010 and 2015. With consumer demands for speed and efficiency increasing, the supply chain and logistics industry is seeking accelerated processes from robotics.

In the eBook, Supply Chain & Logistics: A Transforming Workforce, robotics was identified as a top technology companies should adopt to remain competitive. Companies must focus on providing consumers with individualized experiences and personalizing their product journey to provide hyper-flexibility. Statistics showed that by 2025, USD$67 Billion will be invested into robotics and automation. A value that represents the industries confidence in the benefits of this technology.

This article looks at how the robotics industry is transforming Canadian markets and how the supply chain industry can leverage this technology.

Canadian Robotics Industry

Published by Canada’s Robotics Industry, Invest in Canada discusses the global robotics market and how the country is integrating this technology into leading industries. Their research indicates that the top three industries adopting robotics include:

  • Industrial Robotics
  • Personal and Service Robots
  • Factory Automation

The processes involved within each of the above listed industries require efficient supply chains to remain productive and effective. For instance, the manufacturing industry currently integrates robotics and automation into their warehouses. Automated handling systems contribute to reductions in operation costs and also help alleviate workers from engaging in dangerous tasks.

Canada ranks 13th globally based on “robot density”, which describes “the number of multipurpose industrial robots per 10,000 persons employed”. The value of this industry is increasing by the year, with market predictions soaring to $41 billion by 2020. However, direct investment into the industry isn’t the only way Canada is investing into the future of robotics.

Research shows that over 20 post-secondary institutions offer “advanced robotics courses and technical certifications”. The Globe and Mail has also identified the need for students to learn active listening, critical thinking and social perceptiveness. These human skills will help students excel in a future workforce of technological advancements that will surely include robotics.

Robotics and automation yield proven results that benefit many industries. However, experts believe that this technology could provide significant benefits to supply chains.

Robotics and Supply Chains in Action

The Canadian supply chain and logistics industry has been a late bloomer with the adoption of robotics and automation into their processes. The expansion of global markets is providing consumers with an instantaneous method to click and purchase. Therefore, the need for efficiency and speed is a top priority, urging the supply chain and logistics industry to get on board.

Supply Chain Digital identifies two primary benefits that robotics and automation will have on supply chains: zero-defect logistics and new levels of productivity. As stated in their article “Automation and robotics: The supply chain of the future”, it seems a target area of improvement is efficient handling. Mark Parsons states:

The new generation of collaborative robots and automated solutions with significantly improved performance and enhanced sensing capabilities, offers a genuine alternative to manual handling.

According to Supply Chain Management Review, robotics contributes significantly to order fulfillment, providing the following rewards:

  • Increased productivity
  • Improved efficiency
  • Exceptional Customer Service
  • Scale modification based on demand

The implementation of robotics, in conjunction with a cohesive working relationship with workers, moves productivity along faster and more efficiently. Although there has been speculation that robots may replace workers, the implementation of artificial intelligence and technology is working to remove that myth. The implementation of a new generation of robots, known as collaborative robots (co-bots), enable them to work side-by-side with workers. The level of intelligence and flexibility in co-bots, complement workers rather than compete with them.

If you liked this blog post, why not subscribe to our blog? Interested in our 3rd party logistics services? If so, don’t hesitate to check out our services . We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.

morai-blog-ebook-top-4-block-chain-supply-chain

Blockchain has taken the supply chain and logistics industry by storm, earning a reputation as one of the top trends to look for in 2018.

A large following of companies within the supply chain and logistics industry have been making significant investments into technology to improve efficiencies. Research has reported that tech leader, IBM, has already invested $200 Billion in block-chain IOT.

This emerging buzzword is frequently linked to crypto currency, bitcoin, which earned a new record high of “237.62 billion U.S. dollars in Q4 2017”. Although there is debate regarding the longevity of this booming market, research suggests that blockchain will improve the future of supply chains.

How is Blockchain Driving Supply Chain and Logistics?

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If you liked this blog post, why not subscribe to our blog? Interested in our 3rd party logistics services? If so, don’t hesitate to check out our services . We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.

Morai-Logistics-Blog-diverse-supply-chain-business-growth

In a globalized world of changing markets, Morai Logistics represents a business model that views supplier diversity in the workplace as a top priority.

There is a growing urgency for Canadian businesses to incorporate supplier diversity programs into their own models. Not only do these initiatives build a social, economic and sustainable brand, they also help companies thrive in changing markets. The Conference Board of Canada describes these programs as the added value small and medium-sized businesses owned by women and minorities give to organizations and the economy.

Over the last month, media has placed the spotlight on the advancements women are making in various industries, including technology and supply chain.

London web developer named rising star of women in tech

Walmart’s sourcing from women-owned suppliers drives business

The above headlines identify the importance women play in accelerating the industry, and their positive impact on business growth. This article outlines the benefits of supplier diversity programs and why Canadian businesses should work diligently toward adopting them into their models.

Supplier Diversity in Canadian Business

According to the Conference Board of Canada, supplier diversity programs are currently implemented into 39% of organizations throughout the country. In comparison to small enterprises, large organizations and companies within the private sector are more likely to implement these initiatives.

In a featured article for EBN online, Kelli Saunders spoke about supplier diversity, and the liberal government’s proposed investment into diverse suppliers. There is a push for the Canadian and U.S governments to increase procurement support for diverse suppliers including businesses owned by women and minority groups.

Procurement Leads to Change

Although procurement programs are currently available, there are reasons why women-owned businesses have yet to leverage procurement opportunities. These include:

  • Lack of awareness
  • Cost and administration
  • Lack of confidence in contract opportunities

However, the Governments proactive support in procurement of supplier diversity is a huge step forward. According to Conference Board of Canada, it’s important that large municipalities recognize and address the benefits of supplier diversity

Benefits of Supplier Diversity Programs

The benefits of implementing supplier diversity programs include building strong supply chains, increasing competitiveness and establishing corporate social responsibility.

1. Corporate Social Responsibility

One of the most beneficial outcomes of implementing a supplier diversity program is establishing corporate social responsibility (CSR). Global Affairs Canada defines CSR as “the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner.”

Large scale companies, such as TD Bank Group, have implemented supplier diversity programs as a CSR effort. Diversifying business portfolios help companies leverage ‘shared value and social licence’ in global markets.

2. Competitive Advantage

A key competitive advantage for any business is having a socially diverse and inclusive business model. Working in conjunction with CSR, Forbes also proposes that promoting diversity differentiates a company’s brand while increasing consumer engagement. In comparison to brand names, Customers are increasingly attracted to companies that give back to their communities and the environment. As a business diversifies, their relationship with stakeholders and markets diversify, developing price and service level competition as well.

3. Economic Growth

Investment into social diversity programs also has a tremendous impact on the growth of the economy. In fact, the Conference Board of Canada states that ‘nearly 1 million Canadian women business owners’ contribute to ‘more than $117 billion annually to the Canadian economy’. In addition, engaging in business with diverse suppliers means opening up to new markets which translates into economic development.

Moving forward, the investment into social diversity programs is an integral component to the business model of any company. The procurement of funding into women and minority-owned businesses would create positive change and contribute to social and economic success.

Morai-Logistics-Blog-omnichannel-intermodal

Omni-channel strategies prove to be an effective method for meeting on-demand delivery for consumers and providing efficient solutions for shippers.

On February 22nd, 2018, Morai discussed the exponential growth of the Canadian ecommerce market. Research presented supports an industry shift from traditional to Omni-channel strategy, finding that it enables third party logistic (3PL) providers to offer all distribution initiatives. By facilitating a customer-focused supply chain, companies can effectively meet the growing demands of their consumers.

Current issues facing the supply chain and logistics industry include the capacity crunch, an increase in freight rates and the impact of government regulations. Globalization and the expansion of markets, pushes 3PLs to implement intermodal transportation solutions that ensure efficient processes are available.

This article identifies the benefits of implementing Omni-channel strategies and intermodal transportation, and how this enables 3PLs to deliver optimized solutions.

Omni-Channel Strategy

The accessibility of global ecommerce markets has transitioned Omni-channel strategies from an ideal concept to a necessary solution. According to Statista, the number of digital shoppers is expected to rise from 19.5 million in 2013 to 22.5 million this year. Reports show that 54% of Canadian shoppers participate in ‘cross-border ecommerce’. The top two reasons for an increase in Canadian international purchases include cheaper online pricing and a wider selection of goods.

How does this impact the supply chain? While an increase in revenue is the end goal of any company, the supply chain and logistics industry recognizes that an increase in consumer demand for immediacy should be a primary focus. Leading ecommerce platform, Spotify, outlines the top benefits of implementing an Omni-channel strategy as :

  • A reduction in shipping times and costs
  • An efficient management of inventory
  • Delivering a seamless experience throughout the shipment lifecycle

They comment on the importance of offering a tailored experience to consumers, stating:

By optimizing the locations, sourcing, and fulfillment of your products…Omni-channel logistics ensure reduced costs, faster delivery, and a better customer experience.

Companies should establish an effective approach that focuses on the customer journey by choosing third party logistics providers offering intermodal transport options.

Intermodal Transportation

Capacity crunches increase the need for companies to have appropriate partners in supply chain management. Harsh weather seasons and a reduction in drivers can cause inefficient deliveries and poor customer service. 3PLs understand the unpredictability of the supply chain and logistics industry and steer companies from making costly decisions.

To offset these inconveniences that ultimately affect the end-to-end user, 3PLs utilize intermodal transportation. Intermodal transport is defined as the integration of different modes of transportation, including rail, truck, air and sea. Inbound logistics identifies the top benefits of using intermodal transportation for shippers:

  • Alternative methods of shipment
  • Lower freight rates
  • Predictable pricing
  • Reduction in handling costs

Research identifies that in comparison to road transport, “rail transportation is more energy efficient”. The implementation of an intermodal fleet has been found to be an eco-friendly and environmentally sustainable solution. This approach also ensures that shippers pay less, while optimizing the safe-handling of goods.

Companies looking to provide seamless, efficient and affordable options for their customers should understand the demand of ecommerce markets. By implementing Omni-channel strategies into business models, consumers will have alternative options that reduce wait times at affordable costs. 3PLs who offer optimized, intermodal transport options, can help shippers meet consumer demands while reducing expenses.

If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.