Women in TransportationTwo days ago, a couple of people from the Morai Logistics team attended the Toronto Transportation Club’s (TTC) Lunch and Learn. The theme for this event was on Women in Transportation. I have decided to guest blog this week in order to talk about the overall experience and the takeaways from the keynote speakers which, by the way, were excellent.

My very first impression when walking into this Lunch and Learn was, “Wow! There are a LOT of women in the transportation industry in Toronto!” which was both surprising and refreshing to see. My overall impression of the logistics industry is that it is primarily male. Now, I’ve been to previous TTC events and I have noticed that the majority of the people you see are men. It was nice to see the contrast from previous events I’ve attended to what I saw that day.

The second thing that I noticed was the sense of camaraderie and empowerment in the atmosphere, there was a strong sense of unity – but in such a way that it also felt inclusive. It felt good to know that the Lunch and Learn successfully sold out their tickets to an event that provided a sense of openness and acceptance, especially considering I was one of the few males attending the event!

Killer Swag
Killer Swag

Apart from the great food and the killer swag (which, for obvious reasons went to my mother!), the best part of this entire experience was the fact that I was able to hear from three great female leaders in the transportation industry, including Morai Logistics’ very own Kelli Saunders. For this blog post I would like to feature the takeaway points from these stellar keynotes from inspiring women.

Jacquie Meyers on Balancing Work-Life Balance

Jacquie Meyers took over the family business when she was just 27 years old. As the President of Meyers Transportation Services (MTS), she has shown true leadership and devotion to the logistics industry. In her years of experience as a female leader in transportation, her keynote speech imparts wisdom on the biggest challenge she has had: maintaining a work-life balance. Her biggest take-away was to create a list of priorities that are must-dos; start with a list of things that you definitely have to commit to, and a list of things that are not as highly prioritized. As time passes, you will get better and better at managing your commitments so that you can comfortably achieve a better work-life balance as a woman in management.

Fiona Murray on Asserting Your Achievements and Looking Out for Each Other

Fiona Murray is the Vice President of Corporate Marketing at CN, her speech gave a great piece of insight on women’s rise to the top. She noted, with what I noticed had a majority of heads nodding in the audience, that women are very willing and ready to tackle the challenged of climbing but seldom express their interest or take credit for their achievements. She notes that people in management are not going to be aware of your desire to climb the corporate ladder if you do not express the interest to your managers and bosses. This, combined with the fact that women are noticeably less likely to take credit for their achievements in the office are two critical factors that can stifle your career progress as a woman. She finishes her keynote with a final piece of advice: women are still a minority in management, it is important that they look out for each other in the work place.

Kelli Saunders on Owning Your Identity and Finding a Mentor

Kelli Saunders TTC Lunch and Learn Women in TransportationKelli Saunders is the President of Morai Logistics and has had over 27 years in the logistics industry, as well as an honored member of the TTC (being a former president of the club in 2010). As someone who has been an industry and thought leader in the logistics and supply chain industry, she offered some great insight into her rise to the top. Her first piece of advice to women everywhere is to own your status as a female in the corporate world. Dressing the part is very important; she notes how sometimes dressing like a man might not always be the best strategy for women. It is both unique and different to see a woman in management especially in the world of transportation, you should be proud of your status as female and show your personality while maintaining your professionalism. She also asserts the importance of finding a mentor. Someone to look up to for inspiration, they don’t even have to be someone you personally know. A role model gives you that extra bit of motivation to nudge you into the right direction of a successful career.

As a male attendee, I found the event welcoming and I noticed that the advice was well received by everyone, including the men in the audience. The speakers were passionate and expressed genuine interest in the success of everyone in that room and I hope that all women reading this today can take the advice from the amazing keynote speakers and use it to forward their careers.

If you’re interested in finding out more about the Toronto Transportation Club and what they do, don’t hesitate to visit their site! If you’re interested in what Morai Logistics does in the world of transportation, visit their services page and see how they can take the chaos out of your supply chain. If you like the Morai Logistics blog, please feel free to subscribe to their feed or check them out on Twitter! Cheers!

retail-clothingWith recent news talking about the current controversy surrounding the Rana Plaza tragedy in Bangladesh, this week we’d like to focus on the retail industry as a whole and explore what is currently happening and how supply chain and logistics ties into all of the news trends. So we’ve been motivated to write a monthly post on the trends.

A Challenge for Physical Stores to Remain Relevant

Ever since the development of the Internet the concept of online retail, or e-stores, have been present and has been developing at a relatively rapid rate. Physical stores work to compete with online retail sites but also have to work with integrating online retail as a part of their services as well.

Physical stores have the advantage of giving consumers the opportunity browse, try on or try out, and purchase items on the spot (all without the added cost of shipping!). This doesn’t seem to be enough as certain sectors in the retail industry suffer big blows from the major online retailers. Case in point: Amazon and the book store crash that happened a couple of years ago. That’s not to say the physical stores in some sectors have merged beautifully with e-commerce, apparel retail being one of them.

So how does online retail tie in to the supply chain process? Well, to start it has been a great influencer in the growth companies, which in turn has led to analysis in a company’s manufacturing and supply chain strategies. We’re going to focus on clothing and apparel in our case study below to see how other factors have affected how manufacturing and supply chain is changing:

Case Study: Apparel Retail

In the world of logistics, there is an incredible amount of complexity that goes into getting your product from a factory to store shelves or your doorstep. The above-mentioned tragedy in Bangladesh has stimulate the European Union to press for Bangladeshi authorities to immediately initiate international labour standards. Furthermore, agreements with the International Labour Organization (ILO) have proposed short-term and medium-term steps to improve labour conditions.

These current attempts stem from consumers now wanting companies to be more transparent with regards to their supply chain. While the move to create better conditions for offshore workers are underway, companies in apparel retail are creating ways to take advantage of this as a marketing strategy. One great example is Planet Money, which is an online retail store that sells shirts that tells the story of its creation. It takes you on the journey from being made in Bangladesh to being brought to your doorstep.

We hope you enjoyed this quick glance at the retail industry. Stay tuned for next month when we feature another industry and give you a quick breakdown of another interesting industry sector for the logistics and supply chain industry. If you’re interested in the role we play in logistics, feel free to check out our services. Also, we’re social on Twitter so don’t hesitate to give us a shout and let us know how we’re doing!

DictionaryHello everyone! We’re going to start a series where we end each month with a glossary of some logistics key words for those of you that are outside of the logistics world. We’re kicking new monthly blog post off with some basic terminology that is currently important to know with regards to logistics and supply chain news this week:


Definition: the process by which one uses an outsourcing service provider located in a country other than where the client is located.

This is currently a hot topic today especially considering the controversy surrounding the Rana Plaza tragedy in Bangladesh. While sweat shops have always been an issue when it comes to offshore manufacturing, consumers are now becoming more and more demanding of supply chain awareness. Western suppliers are currently faced with the challenge to keep their supply chain less sweat-shop and more fair-trade.


Definition: A term coined as sort of the opposite of offshoring, where companies look to find an outsourced service provider located closer to the country of origin or within the country itself; usually in a move to solve current supply chain issues such as cost-cutting.

Nearshoring is currently a hot topic as big companies are thinking about (and some are already) making a move to bring their manufacturing closer to home. With the current difference in pricing lowering in North America (the US and Mexico specifically), the pricing power of Chinese offshoring is constantly diminishing. Meanwhile, American companies are looking to Mexico to solve their supply chain needs.

Tracing and Tracking

Definition: These two go hand-in-hand. It is used in the logistics industry to refer to the process by which shipment movements from origin to destination are recorded and monitored.

This term is relevant to current trends because as we mentioned in one of our previous blog posts, creating a more synchronized and efficient way to do tracking and tracing is extremely beneficial to the logistics industry. Not only can an improved system reduce errors along the supply chain, it can also make it harder for criminal activity along the supply chain (both cyber and real-world) as well as reduce costs! The current development for tracking and tracing to look out for is Radio-Frequency Identification or (RFID).

SOP: Standard Operating Procedures

Definition: a collection of documents, or manuals, that outlines how and organization carries out their activities and procedures. In the world of logistics, this is the guideline for how the operations in the supply chain should be executed.

This is currently a hot topic as the demand for cost-cutting in many product-based industries are looking to their logistics and supply chain to find solutions. For example, the recent recession has caused a conundrum in the restaurant industry as consumers demand higher quality food at lower prices. And now Standard Operating Procedure visibility is now something that supply chain executives in the restaurant industry are attempting in order to meet the demands of consumers so that the end product results in better quality food at the same (or lower prices).

And this wraps up our first month of blogging at Morai Logistics! We really hope you’ve been enjoying our posts so far and we hope you have a stellar weekend. To keep up with our posts, and to see other content related to logistics and supply chain don’t hesitate to follow us on Twitter or subscribe to our blog! If you’re interested in what we do as a company, feel free to check out our services. Looking forward to seeing you in June!

SustainabilityAs mentioned in our last blog post, the logistics industry is currently trending with green and sustainability initiatives. Research from PwC has already shown that 42% of supply chain executives rank sustainability as highly important to their companies, and 67% agreed that supply chain sustainability will be even more important in the future. Apart from the notion that these projects not only attempt to reduce the potential damage to our ecosystem (via carbon footprint reductions, etc.) and promote the notion of fair trade, there are more interesting factors that also stimulate this move.

One of them is that there are indeed hints at cost-savings in the supply chain for the future. We mentioned before that companies are not only talking about nearshoring, but have already attempted to bring their supply chain ‘back home.’ This is due to the fact that recent trends have shown that China is losing its pricing power as the US and especially Mexico move to match China by 2015. Though this trend may require some watch as some industrial real estate investors have recently made a move to target logistics property in China. Another major factor is the increase of awareness campaigns in the logistics industry. Research by Smith & Associates shows that mobile technologies and social media are becoming important influencers in the supply chain world, suggesting that this is a contributing factor behind the current trend.

This week we’re going to highlight some of the sustainability initiatives that we thought to be interesting and worthy of mention, starting with a cool cloud-based project:

Enterprise Sustainability Platforms

Backed by three PhD environmental scientists and policy analysts, the EcoShift development team has created a cloud-based solution to help companies find out more about their suppliers’ sustainability information. How it works is that buyers can analyze supplier sustainability information and risk while suppliers have access to a dashboard to see where their sustainability efforts rank compared to industry peers. This information allows buyers to see who the sustainable suppliers are. Suppliers, on the other hand, get access to information on how to improve their own efforts.

Green Warehouse Projects

Warehouses consume quite a bit of energy. Apart from being a cost-saving initiative, they also lessen the harm that high energy consumption does to the environment while gaining respect from customers and the community.A great post by Maida Napolitano over at Supply Chain 24/7 offers a great summary highlighting some great attempts. Warehouse power initiatives are now attempting to have ‘net-zero’ buildings; a move to generate as much energy as it uses up over a year. This leads to companies in the industry investing in solar- and wind-powered technology for their warehouses. Another noteworthy attempt to reduce power usage is by having a ‘smarter’ warehouse. These typically consist of an energy management system that uses submetering to monitor equipment energy use and performance. These efforts, combined with energy saving fans, lights, etc. showcase a real attempt at a green warehouse.

Logistics and Supply Chain Awareness Campaigns

As mentioned above, mobile technology and social media are becoming more and more important to the world of logistics and supply chain. Efforts to show awareness through campaigns such as the UPS ‘We Love Logistics’ campaign shows not only that awareness can lead to better business, but also that people are indeed actually interested in finding out more about the logistics industry as a whole. One recent noteworthy campaign is Starbucks’ Behind the Scenes campaign. With a supply chain that spans more than 19 countries, they definitely do a good job showing how interesting it is to start from where they get their cocoa beans to serving you that steaming cup of coffee.

While there are other efforts that could be made of note, these three examples are offer a great insight into how the logistics and supply chain industry are trying to provide a clean, green business. It is nice to see that these attempts are trending because it shows that companies are becoming more and more concerned about the environmental factors of their supply chain process.

Distribution warehouse centerWe’ve reached an era today where people are becoming more and more aware of how companies move their goods and where they are manufactured. There is even a Kickstarter company that gives you the breakdown of where your shirts are coming from! We are also starting to get more and more aware of how supply chain services are affecting our environment by increasing efforts to create a more sustainable supply chain. This includes taking advantage of new technologies in order to accommodate today’s large transportation and supply chain demands. New advancements in e-commerce and the changing trends in global logistics has been a player in these shifts.

We’ve narrowed our list down to three main trends to watch for, and these trends will definitely affect the end user hopefully by being able to create a more efficient and cost-effective supply chain in the near future.

1 – Synchronizing Tracking on the Supply Chain

There is a lot of buzz in the logistics community these days on Radio-Frequency Identification (RFID) technology. Companies are starting to look into synchronizing how packages are tracked especially when it comes to services that involve global logistics or supply chains that involve multiple modes (i.e. intermodal services).

So what does this mean for both manufacturers and customers? The main benefits of RFID implementation in the supply chain are laid out quite nicely via a case study post on RFID for international supply chain management. Essentially, RFID tags can be read from a distance (with no line of site needed) and are easily tracked. This allows for a more visible supply chain that increases tracing on internal shrinkage, thereby reducing it, as well as makes it easier to detect counterfeit products (all authentic products can be given a unique ID).

For the manufacturers and distributors, the ease of tracing and tagging reduces the number of mistakes along the supply chain and the scanning process can also reduce the time it takes for shipments to move. On the customer end, there is less hassle when it comes to tracking and receiving products. While this may sound like a win-win, RFID technology is still not a perfect solution due to two main issues: reader collision and tag collision. The scanners can get easily confused when two tags overlap, so there has to be a system in place that allows for scanning tags one at a time.

2 – Creating a Sustainable Supply Chain

There is a new trend for consumers to want to be more aware of the process by which goods arrive at their door. This arose out of consumers wanting to be able to make informed decisions when purchasing with regards to both sustainability and fair trade issues, and a growing prevalence in ‘bringing products back home’ (i.e. keeping things local). So it is not surprising that companies have started to think about and even implement some changes in order to have a greener, sustainable supply chain. Concurrently, government run initiatives are being put in place to help set in motion its development such as the Clean Energy Manufacturing Initiative (CEMI).

Companies are now taking advantage of said initiatives by having wind and solar powered manufacturing plants, which in turn have been shown to not only reduce their carbon footprint but also, in some cases, cut costs for end consumer prices. This creates a win both for the environment and the consumer.

Apart from environmental concerns, part of the sustainability trend also involves fair-trade. This issue, while mostly prevalent in the food industry, is becoming critically important in consumer buying decisions. The desire to buy ethically clean products is extending to more and more products to the everyday consumer. As mentioned earlier, the Kickstarter project is one that attempts to fully focus on this for their brand imaging, but major retailers are starting to participate as well even in the luxury sector.

There are plenty of benefits on the logistics end apart from satisfying consumer buying trends that further stimulate the initiative to go for greener and more sustainable supply chain practices. It can protect market share and reduce risk premiums as well as cut costs for both manufacturers and consumers while increasing supply chain efficiency. Thus it seems like in the future we will start to see more and more companies striving for producing sustainable products at every stage of the process and promoting their initiatives to create transparent ethical business conduct and sustainable products.

3 – Nearshoring and Bringing Manufacturing Back Home

Finally, with our current globalization trends we are noticing that more and more companies have started thinking about bringing their manufacturing closer to home. Nearshoring is the transferring of business processes to nearby country, often bordering your own. It is a trend that has taken precedence in companies due to the fact that certain costs have been increasing in typically low-cost countries like China.

Recent research has shown that more and more manufacturing executives would like have the US or Mexico as their preferred location for nearshoring. This is due to the fact that these nearshoring initiatives led to a 5-10% reduction in ‘landing costs’ already. The trends suggest that by 2015, US manufacturing costs will match that of China while manufacturing in Mexico and India stay strong. These trends suggest a move out of Asia with a focus on the US and Mexico as new manufacturing hubs.

At the end of the day, there are many developments that have not been discussed as current trends for the future of logistics (but be sure to stay tuned for future posts!). But these three issues are currently trending and should be watched carefully. It will be interesting to see how these factors will tie in to manufacturers, third party logistics providers, and all other parties along the entire supply chain up to the end consumer.

If you have any questions, please feel free to give us a shout. Otherwise, feel free to see where we fit in the supply chain as a 3rd party logistics provider by checking out what we do. Otherwise, have a great rest of the week and enjoy the long weekend!

Morai-North-AmericaWhether you’re shopping around for a third party logistics (3PL) provider to take care of your transportation needs or just interested in how cost is determined for your shipments, this month we want to bring awareness to one crucial aspect: lowest rate vs. lowest total cost.

In order to describe the difference between lowest rate and lowest total cost, let’s use the example of a request for a shipment from Portland to Boston. Often transportation companies will look for the lowest available rate and quote that in order to close a deal and guarantee the business. While this sounds enticing, prospective shippers should be careful. The only information the lowest rate can get you is the cost of the shipment to transport from one place to another.

On the other hand, estimating the total cost provides a clearer picture because it includes additional considerations such as: drop and pull at origin/destination, size of equipment, mode option (intermodal or truck), lowest cost per pound, etc. That being said, what you might actually find is that the total price you pay might actually be lower with a higher initial rate estimate because it has less additional costs.

Our company believes in getting you the lowest total cost, and we believe that when it comes to 3PL providers getting a total cost analysis tells you three things:

1 – The Company is Client-Focused

Anybody can get a quote for a rate.  A great 3rd party logistics provider that offers to quote you via lowest total cost has to listen to you carefully to know your needs. This involves much more commitment from representatives of the company who interact with you. They are taking that extra step to put your needs first. Understanding your business is key!

2 – The Company is Resourceful

A company who gives you rates with lowest total cost shows that they are resourceful. They took the time to analyze your company’s needs and explored all cost options, charges, and modes of transportation available for your shipments. This additional information requires being connected to the right people and resources in the world of logistics.

3 – The Company Has a Wealth of Knowledge in the Industry

Companies that only offer the lowest rates can suggest a lack of research into the entire supply chain process. Often these ‘rates’ get a transportation company in the door yet does not allow their rate to actually pick up your freight. This means that the providers may have quoted far too low in order to grab the attention of its shipper.  But going with the lowest rate can sometimes be underestimated and you can get slapped with various additional costs.

So make sure you ask the right questions when choosing a third party logistics provider and take into account the difference between the lowest rate and the lowest total cost! If you have any questions at all feel free to contact us, our highly experienced Client Success Specialists can tell you anything you need to know about getting you the lowest total cost!

Hey everyone! Thanks for checking out our blog page, we’re really eager to bring you the latest news in the logistics world as well as some insight into how to make smart decisions when looking at how your business should tackle its transportation needs.

We love logistics, and we feel that many people outside of the logistics community have absolutely no idea what we actually do! Whenever I’m at a cocktail party, introductions always have the follow-up question of what one does and for me the conversation always goes something like this:

Stranger: “Hi, I’m Matt. It’s a pleasure to meet you.”
Me: “I’m Kelli, likewise.”
Matt: “So, Kelli, what do you do?”
Me: “Well, I’m actually in logistics!”
Matt: “… are you a trucker?”

Our goal is to bring you some insight into how your packages get from point A to point B, and what people in logistics actually do to make this happen smoothly! The best logistics companies are like the perfect waiter, where your glass is constantly topped off and you go from your appetizer to entree to desert without even noticing they’re there. It’s time to bring us logistics people out of hiding to give you a better idea of what we do and how your company can make better decisions when it comes to logistics.

Be on the look out for our future posts, but in the meantime feel free to check out what we do as a 3rd party logistics provider by visiting our Core Services section. Or feel free to contact us if you have any questions! Looking forward to hearing from you!