Morai-Logistics-Blog-wind-power-shipping

On Tuesday, Denmark’s Maersk Tankers announced that it will begin testing the use of special sails, developed by Norsepower, on one of it’s oil tankers. If the technology proves promising, the company could go onto to add them to a further four dozen ships, bringing back wind power to shipping.

It isn’t just any old sails that the company will be testing. These sails are special “rotor-sails”, which measure nearly 100 feet tall and look like giant rotating cylinders.

This is the latest attempt by the shipping industry to reduce its reliance on fuel and create a sustainable alternative. What makes Maersk’s test different is that the 245—meter tanker will be the biggest object to-date moved with wind power.

Future Cost of Fuel Driving Innovation and Revisiting Wind Power

For the last few years, shipping companies have been trying to find ways to cut marine fuel use. This is because as of 2020, new pollution laws will take effect which will require the use of more expensive, lower sulfate fuel for shippers.

Cargill Inc. for example, is exploring the possibility of using a giant kite made of special fibers to tow a vessel with wind power. Solar powered sails are another avenue of renewable energy being looked into by several different companies to combine both wind and solar energy.

Technology Details

The basis for Maersk’s innovative technology isn’t new. The sails are an updated version of the rotor created by German engineer Anton Flettner, almost a hundred years ago. At the time, they were too heavy to be effective. Thankfully, these new sails are made from lightweight carbon-composite materials making them much more cost-effective.

This article by the Financial Times, quotes Norsepower’s CEO Tumoas Riski about how the sails work:

They harness the wind by using the Magnus effect, the physical force that makes a tennis ball swerve when hit with topspin. A motor sets the cylinders spinning and when wind blows, the airflow speeds up on one side of the sail and slows down on the opposite to create a pressure difference that generates lift, propelling the vessel through the water.

The sails have already been tested and installed on a Dutch shipping ferry in 2014. Bore, the company operating the ferry, reported that the results exceeded expectations with up to 6% fuel saved when there’s good wind.

What to Expect in the Future

The final decision as to whether Maesk Tankers will roll out the wind powered tankers won’t be made until 2019.

However, the company’s is very optimistic about how technology will cut fuel costs. About $2.1 billion U.S is spent annually on marine fuel. Maesk expects that price could be cut by 10% with the new sails.

Maesk is also hedging it’s bet on the sails by investing in other sustainable alternatives. This includes special paints that go on the hull of a vessel that reduces drag by resisting microorganism and ale colonization. And, specialized delivery drones to replace barges to deliver ship supplies.

It’s both strange and heartening to see wind powered propulsion make a return to shipping after its over 100-year absence. Modern innovations technological advancements have made Maesk’s sails, and similar projects possible sustainable solutions to an industry that needs them.

That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.

Morai-Logistics-Blog-international-womens-day-logistics

Yesterday was International Women’s Day (IWD), a celebration and tribute to women’s rights. This year marked the 108th anniversary of IWD.

IWD 2017’s goal is to speed up the timeline in reaching parity between men and women in opportunity, wages and leadership representation. According to the World Economic Forum, it’ll be nearly 170 years before the gender gap is closed. That’s a long time to wait for equality.

Let’s have a look at how far women have come. Both in the workplace and in field of logistics.

Women Internationally

Women have made tremendous progress across the globe in terms of rights and in the workforce. However, the last few years haven’t been as promising.

Despite an additional quarter billion women entering the workforce since 2006, women are a third less likely to participate than a man. In fact, in the ten years between 1995 and 2015, globally, women’s labour force participation dropped over 2%. Representation in administrative roles isn’t much better as women only hold 12% of the world’s board seats according to a report by Deliotte.

The disparity continues in wages. Globally, women earn around a third less than what men earn.

Women in North America

The numbers are a little more optimistic if you narrow the scope to just North America.

In Canada and the U.S for example, the difference between the number of men and women in the workforce was 9.6% and 12.4% respectively.

The two countries show very different numbers when it comes to women in management positions. Women hold around 35% of management and professional roles in Canada, whereas in the U.S, the number goes up to 51%.

Only modest gains have in regards to the number of women serving as Fortune 500 CEO’s. There’s only 24 women (4.8%) in the top levels of these companies. However, Fortune is reporting that the number is increasing to 27 by the end of first quarter 2017. While still low, these numbers are big improvement over 20 years ago, when women were completely absent from these positions.

Women in Logistics

The logistics industry continues to struggle with equality. There are several reasons for this, but a root cause is perception. It’s hard for the industry to escape the perception that it’s all about heavy lifting and moving. This image problem has affected the number of women seeking out a career in logistics.

Currently, around 65% of graduates going into the logistics field are male. Only 35% of graduates are female. The difference is the greatest of any business field. The number drops to 5% when looking at women in logistics holding top level positions.

These figures are troubling not just from an equality perspective, but from a business point of view as well. Financial performance significantly improves if there’s at least 30% women in higher-level leadership positions according to a 2009 report by McKinsey.

Women have come a long way since the first IWD 108 years ago. Organizations are increasingly seeing the value of having qualified women on their teams, from entry-level to CEO positions. The logistics industry especially has a lot of work left. But, we’re confident that as the industry continues to modernize, the number of female leaders will grow as well.

That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.

morai-logistics-blog-santa-ecommerce

eCommerce operations is the true Santa’s workshop and its logistics and supply chain professionals that scramble during the holiday season to make sure that your gifts and goodies arrive just in time for the holidays!

Most people are readying themselves and their bellies for the holidays, logistic providers are readying themselves as well. eCommerce businesses in particular, started preparing for the holidays back in August. Although Black Friday and Cyber Monday are behind them, there is still Christmas Day and Boxing Day still looming later this month.

Right now, operation teams across North America are making their lists (of inventory and personnel) and checking it twice (and several more times for good measure). Thanks to Black Friday and Cyber Monday they’ve found out which retailers and shippers are naughty or nice. This is because when the holidays come, customer shipments are comin’ to town (every town)!

Getting the Workshops Ready

According to a recent Wall Street Journal Logistics Report written by Loretta Chao, Transportation and warehouse companies added about 8,900 jobs across the U.S in November.

The number of warehouse operator jobs grew by 3,100 jobs from October to November. Payrolls have also increased as its grown by 47,000 jobs over the past 12 months.

It wasn’t only fulfillment centers that saw an influx of newly hired associates. As Chao points out,

Courier and messenger companies, including the package carriers that deliver online orders, increased their payrolls by 5,700 jobs last month, expanding employment in the industry by some 26,300 jobs from a year ago, according to the U.S. Department of Labor jobs report. The gain followed the addition of 12,200 transport and logistics jobs in October

Big Business in Gift Giving

The reason the holidays are such a scramble for retailers is because of the amount of business they stand to gain. In the U.S alone, the holiday season generated over three trillion dollars for the retain industry in 2013. The holiday sales accounted for 19.2% of retail total sales that year.

Increasingly, people are turning to online shopping. In terms of numbers, by 2010 B2C ecommerce sales totaled $283 billion USD in North America. By this year’s end, ecommerce sales are predicted to reach nearly $600 billion according to Statista.com.

In 2015, the holidays season saw desktop retail e-commerce spending in the U.S reach over $56 billion USD. Most of that money was spent online on Cyber Monday.

Cost of Late Deliveries

Understandably, customers will be upset if the items they ordered online don’t arrive on time. The main draw of purchasing gifts online is the promise of convenient and speedy delivery after all. Failing to hit deadlines means not just having angry customers, but also losing their trust when they need to do their holiday shopping in the future.

The holiday season of 2013 is the worst example of this. A shortened holiday season and erratic weather were cited as the reason for delays, but the damage was done. Customers were angry. It took costly good will gestures to regain their trust.

As 2016 ends, remember all the people that helped make your holiday special. Receiving gifts is great, but more amazing is the gift’s journey and the people around you!

That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.

morai-logistics-blog-driverless-car-manufacturing-supply-chain

The long road to commercially available autonomous cars is almost at an end. A number of things will be changing when that happens. Chief among the changes is the way automotive manufacturers invest and sell their products.

What separates an autonomous car from a regular car is the onboard computer. Behind that technology are companies such as Intel, Qualcomm Inc. And Nvidia Corp. which provides the chips necessary for the computing power. Cars will need to be turned into essentially mobile data centers meaning that the competition for the future of autonomous cars isn’t only among car manufactures. It’ll also be with and between the world’s largest biggest tech companies.

There’s Big Business in Little Parts

As we approach the final lap on the course towards autonomous cars, automotive manufacturers have already started to change their sale tactics. Where manufacturers used to talk about horsepower, they’ve now started talking about processing power.

According to data compiled by Bloomberg, the total value of automotive supplier deals in 2015 and 2016 were $74.4 billion. For some context, each of those years far exceeded the $17.7 billion annual average of the previous 10 years.
“The number of transactions valued at $500 million or more also skyrocket to 18 last year, triple the level of the previous decade” writes Elisabeth Behrmann, Polina Noskova, and Aaron Kirchfeld from the same Bloomberg article. “There have been 11 such deals so far this year.”

An example is Intel. Its automotive business is currently involved in 30 vehicle programs on the road. By 2020, the company is set to increase that number to 49 with orders worth $1 billion according to the Wall Street Journal.

Many of the deals are still done with makers of powertrain and chassis components. However, electronics-related acquisitions are growing the fastest. Some estimates have the cost of electronics in car manufacturing growing to 50% by 2030, up from around 30% in 2015. A portion of resources have also gone into securing the proper know-how to ensure that their cars have the necessary sensors, cameras, radar, and computing power necessary to safety assess traffic conditions and see their environment as a driver would.

Phone to Pocket PC, Car to Mobile Entertainment Hub

One of the biggest innovations over the last two decades has been in finding new uses for old products. TVs grew ‘smart’, watches and shoes graduated into personal trainers, and cell phones evolved into pocket PCs. Today’s new technology is sold with the promises of greater efficiency and consolidation. Autonomous cars will be no different.

For as useful as cars are in our everyday lives, they spend close to 95% of the time unused. This means there is a big opportunity for the manufacturers of autonomous cars. Captive consumers will be surrounded by the technology for an average of at least five hours a week. The challenge will not just be how to commercially manufacture autonomous cars, but also in building a platform that connects software developers with the passengers.

As Nokia and Blackberry demonstrated in the past, consumers need more than just an effective product. They also need their devices to consolidate their consumption of media.

That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.

The Morai logo, site, and brand have undergone a significant transformation! Our new identity had to satisfy all of the existing expectations of what our original mark stands for, while also moving the brand forward.

We’ve carefully deconstructed the existing logo and studied its fundamental shapes, angles, and weight. From this we’ve gone forward in creating a new logo that has been updated to better reflect the value we bring to our customers.

Our company derives its name from the Moira of Greek mythology (also known as the Fates). They are the three sisters who weaved and ordered the destinies of gods and mortals alike.

Like the Fates, Morai is dedicated to “bringing order to your chaos” which is why this phrase was used as our original slogan and why our original logo had an eye of chaos. We removed the slogan, but we’ve kept it in the elements of our new designs.

In the same way we streamline the logistic challenges of our customers, our logo has also been streamlined to better align with our new slogan “We deliver from origin to success” which better emphasizes our number one priority: the success of our clients.

It is this customer focus that has 75% of shippers agreeing that use of 3PLs contributed to better customer service.

The Secret of Our Success is Your Success

Logistics is painstaking to those who don’t live and breathe it. Supply lines can become messy and chaotic, while priorities get confused in the noise of all the many parts. At Morai, we specialize in ordering that chaos, and streamlining it into a steady flow.

We do this by ensuring that our success is tied to your success. This is why our team is comprised of client success specialists who are each an expert in different aspects of logistics. They are assigned in response to a client’s biggest pain points and provide solutions that are specifically catered to each situation.

Simplify Your Logistics Inquiries with Our New Features

Morai has added exciting new tools to its site, the free to use Spot Quote Form, and the Logistics Concierge which can always be found on the bottom left of the home page.

Spot Quote Form

By filling our new Spot Quote Request Form with your basic shipment details we can get you fast, accurate estimates on your shipment to use and compare as you shop service providers. Our commitment to our customers means that within 24 hours, you’ll have your form processed and replied to by our client success specialists.

While another service provider may quote you a lower rate (while omitting other costs such as tolls, labour, lack of visibility, etc.), Morai works towards providing you the lowest total cost which means full transparency on how each cent is spent.

Logistics Concierge

Sometimes there are questions that a form for a Q&A page just can’t answer. It is for this reason that we’ve added a Logistics Concierge feature on our site. With it, you talk directly with our client success specialists and receive answers to any logistics-related questions (or about how to use our Spot Rate Form) within 24 hours.

Our logistics concierge hours are during our normal working hours, but don’t worry! If you need to ask the concierge a question and we are not available, simply leave an offline message using the concierge form and we’ll get back to you as soon as possible!

There is No Better Time to Consider 3rd Party Logistics Services

One last point we’d like to cover is that 2016 is the year for new manufacturing technologies There are several reasons to use a 3PL. For example, at Morai Logistics:

  • We provide opportunities to reduce costs; companies like ours will focus on getting our clients the lowest total cost. Not just the lowest rate
  • We can help you deal efficiently with volume peaks and uneven demand with our access to the Mode Transportation network, including trucks and Class 1 North American railroads
  • We can analyze, then meet and improve your growing distribution needs
  • We help take the pain and hassle of thinking of all the things that need focus along the logistics and supply chain process so can focus on your business’s development and success

The core of these benefits is that you’re receiving value in the form of time. This is why 75% of 3PL users agree that 3PLs provide new and innovative ways to improve logistics effectiveness; and why 83% of 3PL users agree that the use of 3PLs has contributed to improving services to their customers.

Certified Diversity Supplier

Morai Logistics has been, and still is, a certified diversity supplier through the WBENC and WEConnect International Certified businesses as well as WBE Canada as a woman-owned business.

That’s it for our big announcement! So check out our site, read our articles, fill out a Spot Rate Form, or ask our Logistics Concierge a question. Let’s get started and bring an origin to our relationship and to your success!

Morai-Logistics-Blog-Old-Coffee

Nine years ago, several coffee beans of the higher quality Arabica variety were stashed away and forgotten about. At the time, there was a period of oversupply you see.

As the coffee beans sat in the warehouse, they lost their quality and with it their value. In fact, the value of the coffee beans has dropped so much that they are essentially free for anyone that can find a use for them.

“For instance, coffee that’s been certified by the ICE Futures U.S. exchange that goes unsold for 121 days costs half a cent cheaper per pound, according to the Journal. For three years, the cost falls 35 cents per pound. Coffee that’s nine years old is a whopping $1.55 less per pound, which makes it pretty much free since arabica coffee futures were at $1.37 a pound as of Monday” writes this article in Fortune.

Good ‘Ol Coffee Bean Logistics

For some context, 2007, when the oldest of the beans became stored away, was an interesting year. The Writer’s Guild of America went on strike impacting many popular shows, Vladamir Putin was announced as Time magazine’s Person of the Year, and Steve Jobs revealed the first generation of the iPhone to the public.

The coffee beans and their journey from valued commodity to essentially chaff is an example of the problem of inefficient supply chains. Because of a mismanaged glut, old coffee beans circa the Bush administration are just now leaving their home warehouse.

Coffee connoisseurs don’t fret! You’ll likely not have to worry about stale coffee the next time you go for a cup of Joe at your local Starbucks or Starbucks equivalent. Despite the super sale on these beans, they are ultimately not destined to for Starbucks (or any other upscale caffeine providing establishment). This is because many coffee roasters said they wouldn’t purchase beans that were more than a year old because they lose their flavor.

You’re not going to see this in your Starbucks, ” according to Jorge Cuevas, chief coffee officer at Sustainable Harvest, a coffee importer, in an interview with the Journal. “It’s mostly going to be in generic brands that you might get at an institutional level.”

These beans will go to bulk and instant-coffee roasters, and eventually to companies that supply most institutional coffees for places like hotels, schools, and vending machines. They may also combine older beans with newer ones, or roast them longer to mask the taste.

The use of older beans isn’t uncommon. However, coffee beans are not usually this old. The quantity of these beans has also had an impact. “According to exchange data, 18% of exchange-certified beans were more than three years old at the end of May this year, compared with 11% in May 2013” points out this article from the Consurmerist.com.

At least the beans are being put to use. The cups of Joe made from them may not have the flavor of brews made from newer beans, but at least a person in need will be getting some caffeine.

That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.

Kelli-Saunders-OWIT-Woman-Exporter-of-the-Year-Award-Press-Photo
Nominated during OWIT (Organization of Women in International Trade) Toronto’s Annual Awards Ceremony, where Kelli Saunders of Morai Logistics Inc. wins Woman Exporter of the Year.

Toronto, ON (June 16,2016)

On Thursday, June 9th 2016, Kelli Saunders, President of Morai Logistics Inc., an Authorized Agent of Mode Transportation, was the recipient of The Woman Exporter of the Year Award from OWIT-Toronto (Organization of Women in International Trade-Toronto). Nominees had to have at least 50% ownership of a profitable business registered and operating in Ontario for more than 3 years. Nominees also had to have earned their primary income from the business and must have been responsible for its daily operations. A significant portion of her company’s business had to have come from exporting products or services.

The Woman Exporter of the Year Award honors an outstanding woman entrepreneur who, through her exporting endeavors, is advancing women and the image of Canadian business women in the international community.

Network and Cherish Those Around You.

Kelli was presented this award for her company’s work with major fast-moving consumer goods companies as a third-party logistics provider with expertise in cross-border intermodal logistics in the US and Mexico.

Jim Damman, President of Mode Transportation, said:

We are all very excited for Kelli. She is an outstanding businesswoman, and she and her team do a great job of providing the best export solutions to her valued customers. This award is very well deserved. Her hard work in receiving this award is something that makes all of us very proud.

Kelli’s advice to other women is to network and cherish those around them. Surrounding yourself with energetic high achievers will give you the foundation for a strong, career-long network from which to grow.

Shown above is Kelli’s acceptance speech.

ABOUT OWIT TORONTO: OWIT-Toronto (Organization of Women in International Trade) is a non-profit professional organization designed to promote women doing business internationally, by providing networking opportunities, export education and global business contacts. Members include women entrepreneurs, service providers and business women involved in international trade.

That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.

Morai-Logistics-Blog-Labour-Dispute

For this week’s blog post we would like to look at a case study of what happens when supply chain security is weak for a product that is in high demand.

“In addition to the actual threats, many factors make global supply chains complex and challenging to secure. The speed at which today’s supply chains operate, for example, can be difficult to reconcile with security measures” writes Amy Roach Partridge in this 2012 InboundLogistics.com article on supply chain security. “And, because supply chains today are often so long and fragmented, it can also be difficult to ensure security is treated with the same urgency by every party in the process” she writes.

This is an important lesson as just earlier this week, several news outlets reported on the California nut shipment thefts that have so far totaled losses of $4.6 million as of just last year. 31 cases have been reported within a span of one year with the thefts costing from $150,000 to $500,000 per shipment.

Losses for all four years combined reached nearly $7.6 million.

The thieves have been getting high-tech with how they’re stealing shipments as most of shipments were stolen through fraud rather than break in. Websites where truckers search for cargo assignments have been getting hacked as their cybersecurity measures have been lagging behind other industries according to this LA Time article. “A common ruse is to use a false company to hire a legitimate trucker, then tell the trucker to divert the load to another warehouse, where he is paid and sent on his way” writes the article. “Scammers also have used “ghost trucks” that duplicate legitimate ones but are untraceable on trucking databases. Thieves have also tested security measures by sending scout trucks that abruptly leave processing plants without picking up loads” it continues.

It may seem strange that these thieves are putting so much effort and time into stealing nuts, but it is important to remember that demand for the health-food snack has soared in emerging economies such as China. California is also an especially lucrative state to target for these heists as it produces more almonds, walnuts and pistachios than any other state, with a combined value of $9.3 billion in 2014. Almonds alone were valued at $5.9 billion, according to the U.S. Department of Agriculture.

So why nuts? This article on Quartz.com describes the reasoning, “Food and beverages have replaced electronics as the most-stolen good in the US. Criminals are concentrating their efforts on fewer heists of larger value, and as stolen goods go, nuts have a lot of appeal. They’re expensive. They have a long shelf life. They have no serial numbers and can’t be electronically tagged or traced.” Cargo theft of consumables isn’t all that uncommon the U.S in fact. Just last year about 28% of the 881 incidents of cargo theft involved food and beverages, more than double the number targeting electronics. Of that number, California accounted for 158 of the U.S’s cargo thefts, with losses of about $18.7 million.

That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.

Morai-Logistics-Blog-Glass-Ceiling

By Lisa Henthorn

Virtually impenetrable not all that long ago, the “glass ceiling” blocking women from executive-level jobs in the logistics and supply chain industry appears to be shattering.
Though few (if any) people in our industry would argue that our historic gender bias has gone away, the outlook for women is considerably brighter these days than it was when Industry Week made this bleak observation a little over two years ago:

Half of the human population is female. More than half of all university students in the United States are female. Around a third of all MBA students, including those concentrating on supply chain studies, are female. And yet, when (we) did a manual count of top supply chain executives in Fortune 500 companies, we found only 22 women among 320 businesses that had a true supply chain function.

22 out of 320? That’s a definitive “F-minus,” but there’s growing evidence that our industry’s grade on gender equality is improving. Among the most significant signs: U.S. Secretary of Transportation Anthony Foxx appointed Michelle Livingstone to a two-year term on the National Freight Advisory Committee.
Livingstone, by the way, is VP of Transportation for Home Depot. As such, she’s on a growing roster of females who hold top-level logistics posts at high-profile companies. The list also includes:

These executives deserve our applause. And the companies that gave them their respective titles should get a pat on the back, too. Why? If for no other reason, it’s because they decided to break with the “old-boy network” tradition that lingers on in our industry and give leadership roles to the people most qualified to have them. This simply makes good business sense, and in light of our industry’s ominous talent shortage, that’s especially true.

In other words, as we look for answers to the labor shortage, there’s no time like the present to tap the female labor pool.

Lisa Henthorn is a vice president at Eyefreight, a provider of transportation management system technology. Lisa can be reached at l.henthorn@eyefreight.com

About Eye Freight

The Eyefreight SaaS TMS is a Level 5 TMS, providing shippers with a control tower for central coordination and detailed visibility over multi-modal, multi-leg, international logistics. Eyefreight runs proprietary algorithms to manage and monitor the entire logistics process – optimizing inventory allocation and distribution planning, and unlocking traditional bottlenecks within the logistics function.

Morai-Logistics-Blog-St-Patrick-Logistics

For this St. Patrick’s Day, we would like to list some interesting facts and figures regarding this popular holiday. It isn’t only green hats and green beer that makes this national holiday celebrated in more countries than any other national festival, but also some behind the scenes logistical planning!

About the holiday

Although green is associated with the holiday today, it wasn’t always the case. For many years, blue was the color most often associated with St. Patrick as green was considered unlucky. St. Patrick’s blue was considered symbolic of Ireland for many centuries and the Irish Presidential Standard is still blue. Green became associated with Saint Patrick’s Day because it is the color of spring, of Ireland, and of the shamrock.

Did you know that this holiday known for green beer and the 13 million pints of Guinness to be consumed this year, used to be a dry holiday? Mental Floss gives a bit of history in this article,

For most of the 20th century, Saint Patrick’s Day was considered a strictly religious holiday in Ireland, which meant that the nation’s pubs were closed for business on March 17. (The one exception went to beer vendors at the big national dog show, which was always held on Saint Patrick’s Day.) In 1970, the day was converted to a national holiday, and the stout resumed flowing.

As already mentioned, despite it being a national holiday, St. Patrick’s Day is celebrated in many countries. Among them is the United States which held the very first St. Patrick’s Day parade was not in Ireland. It was in Boston in 1737. Chicago is noteable as it goes so far as to dye its river green for several hours in celebration.

Source: Gunaxin Travel
Source: Gunaxin Travel

St. Patrick’s Day consumer trends

The National Retail Federation (NRF) had Prosper Insight and Analytics conduct the NRF 2015 St. Patrick’s Day Spending Survey. The survey was designed to gauge consumer behavior and shopping trends related to St. Patrick’s Day.
Here are the highlights:

  • Nearly 127 million Americans are planning to celebrate the traditional Irish holiday and will spend an average of $36.52 on green garb, festive food and more, compared to $35.78 last year.
  • Total spending for the holiday, which fell on Tuesday, March 17, is expected to reach around $4.6 billion.
  • The survey found that more than 104 million Americans, or eight in 10 (82.4%) of those celebrating, plan to wear green to make sure the luck of the Irish is with them this year; 28.9 million, or 22.8% of celebrants, plan to decorate their homes with shamrocks, leprechauns and pots of “gold.”
  • 29.2 percent – 37 million Americans – plan to celebrate at a bar or restaurant and 19 percent (24 million consumers) plan to attend a private party; an additional 30 percent plan to make a special dinner to commemorate the Irish holiday.

And here’s a bonus fun fact: The estimated statistical odds of finding a four-leaf clover on your first try is 10,000 to 1!

Erin go Bragh!

That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news!