November is almost at an end. As December nears, the holiday peak looms for many distribution centers. The season will be the busiest for us in logistics and transportation thanks to Black Friday, Cyber Monday, Christmas Eve, and Boxing Day.
Customers will be expecting to receive their purchases and gifts with little hassle. This means that for many organizations, the sole focus of the winter peak will be to customer satisfaction. Thanks to the increasing number of people shopping online, the winter peak is especially volatile for orders.
Proper planning for the winter holiday peak should have started months ago. Some businesses go all-hands-on-deck as early as August, or October. While strategic planning is important for a smoother peak, it doesn’t guarantee it. There are several ways the plan can become derailed.
This week we’ve decided to focus on the five ways to help make sure your business stays on track.
1. Clarify Your Expectation to the Staffing Providers
As Deborah Ruriani of Inbound Logistics points out in her article, planning for the holiday peak should have involved your staffing providers. With the winter peak so close, it’s important that the expectations of your relationship are re-communicated. Turnover is likely to be high until the peak is over. Staffing providers need to ensure that new hires are of the same standards as those they are replacing.
2. Audit the Preparedness of Your Organization on All Levels
As the holiday season approaches, it might be tempting to hunker down and only focus on your work until it passes. Doing so puts your organization at risk. Fulfillment centers can only succeed if all its parts are all working smoothly and towards a common goal. Any weakness in the management, operations, support, HR or other departments can lead to a domino effect.
3. Regularly Check the Morale of Your Employees
It’s normal for stress levels to be higher during the holidays. A lot is expected of the staff and they’ll have tight deadlines in which to accomplish these tasks. Stress levels can’t get too high however. Too much stress over too long a period will cause mistakes. Too many mistakes will cause more stress, growing and extending the cycle.
4. Check and Update the 5S Lean or Other Quality Initiatives
The 5S Lean Methodology is a strategy on how companies organize a work space for efficiency and effectiveness by identifying and storing the items used, maintaining the area and items, and sustaining the new order. By this time of year, your company should have a detailed space utilization plan in place. But remember, this time of year is volatile so your plan may need tweaking. You’ll need to check which variables have changed since the plan was drafted and adjust accordingly. Flexibility is crucial in this area.
5. Continue to Audit your Building’s Processes for Best Practice Research
Peak is an important time for many organizations. This is why a record of what worked and what didn’t needs to be kept during and after every peak. Each peak brings with it the opportunity to do things a little bit better.
The winter peak is a stressful time for many of us in the logistics industry. Our customers expect us to deliver so they can have a happy holiday season. It’s because of our customers that we need to ensure that both the planning and execution of peak plans are done with the utmost dedication and care.
That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.
The long road to commercially available autonomous cars is almost at an end. A number of things will be changing when that happens. Chief among the changes is the way automotive manufacturers invest and sell their products.
What separates an autonomous car from a regular car is the onboard computer. Behind that technology are companies such as Intel, Qualcomm Inc. And Nvidia Corp. which provides the chips necessary for the computing power. Cars will need to be turned into essentially mobile data centers meaning that the competition for the future of autonomous cars isn’t only among car manufactures. It’ll also be with and between the world’s largest biggest tech companies.
There’s Big Business in Little Parts
As we approach the final lap on the course towards autonomous cars, automotive manufacturers have already started to change their sale tactics. Where manufacturers used to talk about horsepower, they’ve now started talking about processing power.
According to data compiled by Bloomberg, the total value of automotive supplier deals in 2015 and 2016 were $74.4 billion. For some context, each of those years far exceeded the $17.7 billion annual average of the previous 10 years.
“The number of transactions valued at $500 million or more also skyrocket to 18 last year, triple the level of the previous decade” writes Elisabeth Behrmann, Polina Noskova, and Aaron Kirchfeld from the same Bloomberg article. “There have been 11 such deals so far this year.”
An example is Intel. Its automotive business is currently involved in 30 vehicle programs on the road. By 2020, the company is set to increase that number to 49 with orders worth $1 billion according to the Wall Street Journal.
Many of the deals are still done with makers of powertrain and chassis components. However, electronics-related acquisitions are growing the fastest. Some estimates have the cost of electronics in car manufacturing growing to 50% by 2030, up from around 30% in 2015. A portion of resources have also gone into securing the proper know-how to ensure that their cars have the necessary sensors, cameras, radar, and computing power necessary to safety assess traffic conditions and see their environment as a driver would.
Phone to Pocket PC, Car to Mobile Entertainment Hub
One of the biggest innovations over the last two decades has been in finding new uses for old products. TVs grew ‘smart’, watches and shoes graduated into personal trainers, and cell phones evolved into pocket PCs. Today’s new technology is sold with the promises of greater efficiency and consolidation. Autonomous cars will be no different.
For as useful as cars are in our everyday lives, they spend close to 95% of the time unused. This means there is a big opportunity for the manufacturers of autonomous cars. Captive consumers will be surrounded by the technology for an average of at least five hours a week. The challenge will not just be how to commercially manufacture autonomous cars, but also in building a platform that connects software developers with the passengers.
As Nokia and Blackberry demonstrated in the past, consumers need more than just an effective product. They also need their devices to consolidate their consumption of media.
That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.
To most job seekers, a career in logistics or supply chain is just misunderstood — or invisible. This is why we’ve compiled 10 reasons why a career in logistics and supply chains can be the dynamic and rewarding career so many look for!
Have you ever wondered how a package or an item gets to where it needs to go? You should—the system that ensures that it happens is called a supply chain. The industry that ensures that it runs smoothly is called logistics. And the reason why this industry is so exciting is because without it, no other industry would be able to operate!
Despite the critical role logistics plays behind consumer goods, military supplies and personnel, it’s an industry with a recruiting problem.
Here Are Our Top Picks for Why This Career May be Right for You
That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.
Zombies are undead creatures, popular in many modern books, movies, television, and as Halloween costumes. They are the monsters that just won’t stay down. No matter what happens to one, it will eventually get up and continue its hungry lurching. Unlike more classic monsters, zombies cannot be waited out or ignored. Every passing hour increases the size of the horde as more people fall and become zombies themselves.
We have our own zombies in the world of logistics. Logistical zombies are issues that just never seem to go away. Like the classic zombie, these zombies can be very hard to put down. Just when you think it’s been taken care of, it rises again. These zombies generally start small. The problem is that like its movie and film counterpart, it will escalate and multiply if ignored, becoming a much bigger problem later on.
The go-to recommendation is to take action. This may just waste resources. Without a strong understanding of the core issue its likely time and effort will be wasted on a symptom and not the true cause. What’s needed is a root cause analysis.
Here are the 3 steps necessary for an effective root cause analysis:
Build Your Root Cause Analysis Diagram
To start, you’ll need a root cause analysis team. With a dedicated and varied team, a better root cause diagram is more likely because of the different perspectives.
Choose which root cause analysis diagram to use. Two popular diagrams are the fishbone or Ishakawa diagram, and the 5 Whys. Both diagrams have their advantages and disadvantages.
It’s important that everyone on the team understands that participation will not result in disciplinary action or peer ridicule. Management must stand by this agreement.
Walkthrough the Story and Verify Observations
Once the diagram is complete, the team needs to run through the diagram from every angle. Conditions and sub-causes need to be checked against verifiable evidence. Unsupported items need to be removed.
The aim is to have a list of actions (5 Whys) or diagram with items within verifiable contexts. A clear and cohesive story needs to come from the team’s diagram that leads to the primary event.
Depending on the resources available to your team, financial or technical constrains may restrict how far they are able to go.
When this happens, TechRepublic advises “… there are two possible solutions. First, the team can identify another point at which they can improve or implement a control. The goal is to arrive at the desired probability of occurrence with a combination of changes instead of a single root cause remediation.”
Consider Implementation and Create Action Plans
With the root causes analysis diagram complete, now it’s time for a formal action plan. List the tasks necessary to reduce the likelihood of the issue or increase your organization’s ability to detect the issue.
For each task, the plan should list the resources assigned and expected completion date. Don’t forget to assign someone to own and manage the plan!
Film and TV zombies may rise again, but by using root cause analysis your company/team will be able to put down logistical zombies permanently!
That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.
An adaptive corporate culture is an important part of any organization’s long-term success. Yes, managers and C-level personnel set the standards for how business is run, but it’s the values and practices shared by the employees that will guide the hundreds of decisions they make on their own every day.
Why Culture Matters
As Frances Frei and Anne Morriss write in this article for the Harvard Business Review, “Culture tells us what to do when the CEO isn’t in the room, which is of course most of the time”. These seemingly small decisions add up. For example, some studies show that companies with adaptive cultures successfully aligned to its business goals outperform their competitors by 200% or more.
Companies that deal with supply chains or are in the business of running supply chains need to take extra precaution for these reasons. With so many stakeholders and moving parts in a supply chain, it is easy to forget about fostering a healthy culture, and instead leaving ignoring the issue until it becomes toxic. However, if left unchecked a toxic corporate culture can not only severely injure a company’s reputation, but the reputation of an entire industry if it becomes the norm.
5 Steps to Implementing and Measuring Culture
Culture is at its core, a structured system, is something that can be purposefully implemented and evaluated through these five steps:
1. Define Core Values
Well defined core values reflect the priorities your business holds. They’ll inform how your employees behave and act with each other and the professional tone of the work place. Without a well-defined and meaningful set of core values, attitudes and expectations become confused. This could lead to situations of mediocrity, laziness, lack of accountability and general unprofessionalism.
2. Align Core Values
Core values need to apply to everyone. They need to start at the top levels of leadership, and radiate across all levels of the organizations from the top down. Leadership needs to be both an example of the values in action, and a facilitator that reinforces these same values in the behaviours of their staff. Higher productivity and increased job satisfaction can only come about with the involvement of manages ensuring that workplace attitudes, work ethic, and daily routines matches the company’s core values.
3. Reinforce Core Values
Core values can be reinforced through recognition of outstanding team members, encouragement of new ideas, and standardizing employee and manager reactions to conflict. Reinforcement also needs to extend outside the organization to potential clients, partners, and vendors.
“It is important to choose an outsourcing partner or client whose values align with your own and who can integrate easily from a culture standpoint. This improves communication, cooperation, and efficiency, and results in enhanced performance and reduced costs” writes Ron Cain from Inbound Logistics.
4. Measure the Integration
Like with any other aspect of a business, accountability and transparency needs to also be factored into culture. For this reason, a careful and deliberate cultural assessment needs to be conducted of the organization to measure how well your company integrates core values into cultural variables.
Getting a second opinion in this area may also be a good idea so hiring a culture auditor should also be considered if the budget is available and time is a factor.
5. Build Action Plans
A detailed plan with defined expectations, attitudes, accountability, and metrics is necessary if it is to succeed. Leadership also needs to be in regular communication with employees to issue and track performance. By doing so, your organization will be able to affect a change in culture in a stable, measureable, and lasting way.
By having a well-defined company culture your organization won’t just have a better bottom line, and improved morale, but also a better chance for success in the long-term for years to come.
That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.
On February 4, 2014, we released a white paper detailing the different ways the logistics landscape had changed. Developments in the industry had created new challenges and opportunities all along the supply chain, shifting the world of transportation.
The last few years has seen many developments in the realm of logistics. The recent carrier, port, and labour issues; rate instability, primarily in ocean carrier; and rising costs in other areas of the world, specifically China, has led a number of global companies to reconsider their outsourcing strategies.
This week on the blog, we are taking a look at these changes in the logistics landscape and what progress has been made since 2014.
White Paper: Third-Party Logistics and Mexico Nearshoring Still Growing
That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.
The 3PL industry has come a long way in a few short years with its evolution from tactical service providers to collaborative partners that take on greater accountability and control.This week on the blog, we wanted to focus on the relationship between shippers and 3PLs.
In the past, the question was why a company should hire a 3PL as many companies had their own in-house logistics teams; then the question became if a company should hire a 3PL as the cost-benefit of outsourcing certain functions was weighed. And now in 2016, the question is which 3PL a company should partner with as a growing number of companies have as best practice, the outsourcing of some or most of their logistics functions.
The 2017 21st Annual Third-Party Logistics Study, which was released recently by Capgemini Consulting, Penn State University, and Penske Logistics at the Council of Supply Chain Management Professionals Annual Conference in Orlando, Florida sheds light on the change in strategy.
Data for the study was based on feedback from 194 usable responses from both shippers, or users of 3PL services, and non-users of 3PL services, as well as a separate, related version of the survey by 148 respondents from the 3PL sector.
One of the focuses of the study was looking at the 3PL and shipper partnerships in tandem with the strategic nature of relationships.
Of those surveyed, 91% of shippers and 97% of 3PLs indicating they have successful relationships that are bringing about positive results, which is up from 2012, which showed that 88% of shippers and 94% of 3PLs cited successful relationships.
75% of shippers and 93% of 3PLs also indicated that using 3PL services has led to over all logistics cost reductions, and 86% of shippers and 98 percent of 3PLs said that has led to improved customer service.
Big data, the new core competencies of 3PLs
A selling point for 3PL partnerships is the effectiveness such a relationship provides in preventing visibility “black holes”.
By selecting the right 3PL provider, a company gains in-transit visibility for all inventories from point of origin to final destination, information concerning production status, and projected inventory at destination distribution centered as well as accurate ETAs and data that would allow for easy comparison of expected performance to actual performance.
Big data, the study indicates, is the new way visibility is ensured and the new core competency 3PLs are providing.
Key Area for 3PLs
The biggest focus areas related to big data cited in the study for shippers included: improving integration across the supply chain; improving data quality; improving process quality and performance; increasing levels of data transparency; improving customer interaction and service; and improving logistics optimization.
98% of 3PL’s indicating that improved, data-driven decision-making is essential to the future success of supply chain activities and processes, which was supported by 93%of shippers.
86% of 3PLs and 81 percent of shippers also noted that effective use of big data will become a core competency of supply chain operations.
The study ultimately explains why so many businesses have turned to 3PLs for their logistics needs. Strategic shipper and 3PL relationships create value throughout the supply chain.
That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.
The Morai logo, site, and brand have undergone a significant transformation! Our new identity had to satisfy all of the existing expectations of what our original mark stands for, while also moving the brand forward.
We’ve carefully deconstructed the existing logo and studied its fundamental shapes, angles, and weight. From this we’ve gone forward in creating a new logo that has been updated to better reflect the value we bring to our customers.
Our company derives its name from the Moira of Greek mythology (also known as the Fates). They are the three sisters who weaved and ordered the destinies of gods and mortals alike.
Like the Fates, Morai is dedicated to “bringing order to your chaos” which is why this phrase was used as our original slogan and why our original logo had an eye of chaos. We removed the slogan, but we’ve kept it in the elements of our new designs.
In the same way we streamline the logistic challenges of our customers, our logo has also been streamlined to better align with our new slogan “We deliver from origin to success” which better emphasizes our number one priority: the success of our clients.
It is this customer focus that has 75% of shippers agreeing that use of 3PLs contributed to better customer service.
The Secret of Our Success is Your Success
Logistics is painstaking to those who don’t live and breathe it. Supply lines can become messy and chaotic, while priorities get confused in the noise of all the many parts. At Morai, we specialize in ordering that chaos, and streamlining it into a steady flow.
We do this by ensuring that our success is tied to your success. This is why our team is comprised of client success specialists who are each an expert in different aspects of logistics. They are assigned in response to a client’s biggest pain points and provide solutions that are specifically catered to each situation.
Simplify Your Logistics Inquiries with Our New Features
Morai has added exciting new tools to its site, the free to use Spot Quote Form, and the Logistics Concierge which can always be found on the bottom left of the home page.
Spot Quote Form
By filling our new Spot Quote Request Form with your basic shipment details we can get you fast, accurate estimates on your shipment to use and compare as you shop service providers. Our commitment to our customers means that within 24 hours, you’ll have your form processed and replied to by our client success specialists.
While another service provider may quote you a lower rate (while omitting other costs such as tolls, labour, lack of visibility, etc.), Morai works towards providing you the lowest total cost which means full transparency on how each cent is spent.
Logistics Concierge
Sometimes there are questions that a form for a Q&A page just can’t answer. It is for this reason that we’ve added a Logistics Concierge feature on our site. With it, you talk directly with our client success specialists and receive answers to any logistics-related questions (or about how to use our Spot Rate Form) within 24 hours.
Our logistics concierge hours are during our normal working hours, but don’t worry! If you need to ask the concierge a question and we are not available, simply leave an offline message using the concierge form and we’ll get back to you as soon as possible!
There is No Better Time to Consider 3rd Party Logistics Services
One last point we’d like to cover is that 2016 is the year for new manufacturing technologies There are several reasons to use a 3PL. For example, at Morai Logistics:
- We provide opportunities to reduce costs; companies like ours will focus on getting our clients the lowest total cost. Not just the lowest rate
- We can help you deal efficiently with volume peaks and uneven demand with our access to the Mode Transportation network, including trucks and Class 1 North American railroads
- We can analyze, then meet and improve your growing distribution needs
- We help take the pain and hassle of thinking of all the things that need focus along the logistics and supply chain process so can focus on your business’s development and success
The core of these benefits is that you’re receiving value in the form of time. This is why 75% of 3PL users agree that 3PLs provide new and innovative ways to improve logistics effectiveness; and why 83% of 3PL users agree that the use of 3PLs has contributed to improving services to their customers.
Certified Diversity Supplier
Morai Logistics has been, and still is, a certified diversity supplier through the WBENC and WEConnect International Certified businesses as well as WBE Canada as a woman-owned business.
That’s it for our big announcement! So check out our site, read our articles, fill out a Spot Rate Form, or ask our Logistics Concierge a question. Let’s get started and bring an origin to our relationship and to your success!
Being well into the summer, we thought we’d take a moment to look at the challenges faced by an often under-appreciated branch of our industry: cold chain logistics. We might find it difficult to stay comfortable in the hot summer months, but it is the job of those involved in cold chains to ensure that the temperature sensitive cargo of their clients not only arrives safely but also fresh (if food or drink), or viable (if pharmaceuticals).
Cold Logistics turning into Gold Chains
A recently published report, titled “Global Food and Beverage Cold Chain Logistics Market 2016-2020” by Technavio defines a cold chain as “a temperature-controlled supply chain process used to maintain ideal storage conditions for different products and commodities.” The report details that cold chains,
…provide temperature-controlled warehouses for surface storage and refrigerated transport vehicles for physical distribution of products at optimal temperatures. It is used widely to store and transport fruits, vegetables, drugs and medicines without spoilage. Cold storage increases shelf life and maintains product quality.
As you can imagine, there are a lot of items that require a cold chain for it to arrive in a satisfactory/sellable state. This is why the global food and beverage cold chain logistics market is estimated to grow at a CAGR of 11.18% in revenue between 2016 and 2020, according to the report.
Cold Chains Turnaround for Emerging Economies
A researcher for the report noted that much of this growth is coming from emerging economies such as those of India and China, despite the industry still being in its developmental phase. This is the result of the high populations in each country. India’s tropical temperature also makes it one of the leading producers of food grains and food products worldwide.
Given the climate of some emerging economies, lack of proper infrastructure, the presence of minimal logistic support and lack of proper warehousing facilities, a substantial wastage of food products in these countries means that proper storage and cold chain logistics would greatly benefit these economies. Other factors affecting the need for proper storage and cold chain logistics include limited presence of service providers and lack of skilled workers.
The Technavio report goes on to state that:
According to the United Nations Environment Programme (UNEP) and World Resources Institute (WRI), about one-third of the food produced every year is wasted. Fruits and vegetables are products that are wasted the most; about 25% of them are wasted at the production level. In addition, perishable food products are often exposed to fluctuating temperatures during transit and handling, which adds to the wastage. The global population is expected to increase at a rapid pace in the future, which is expected to increase the demand for food products.
Although the cold chain market continues to grow, it isn’t without its hurdles. Lisa Terry highlights in her article of ten trends that are putting a damper on the growth of cold chain logistics.
Cold Supply Chains still shackled
Among the issues highlighted are that cold chains are becoming more global, there’s an increasing focus on quality and product sensitivity and the rising regulations in places like the EU. Other trends she notes are driver shortages and capacity restraints, fluctuating fuel pricing and subsequent mode shifting, and the industry drive to adopt better and upgraded technology
So while you’re busy trying to find some shade, or a place with the right level of air conditioning, remember the people whose job it is to keep things cool whether it’s ensuring that a bag of ice arrives intact to your local super market or life-saving medicine arrives where it is needed most. The world is a better place because of cold chain logistics.
That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.
Last week, we discussed how augmented reality technology (VR) had begun shaping innovative new ways to improve the operation of warehouses and supply chains overall. This week, we would like to take some time and focus on virtual reality (VR).
The applications for VR are already varied. Military services have been using it in training for a number of years, it’s been used for architectural and urban design, and for the treatment of phobias. However, video games are still where this technology will likely be the most commercially viable.
Video games have evolved a great deal since the days of Pong and the original Super Mario Bros. In more recent years, extremely complex concepts have received game adaptations that have allowed someone not versed in the relevant fields to gain an understanding of the topics without years of study.
Two notable examples are Foldit and No Man’s Sky. Foldit is an online puzzle game about protein folding. User submitted solutions have led to important leads in biological innovations and the fight to eradicate deadly diseases.
The purpose of the upcoming No Man’s Sky is rooted in entertainment, but the way it’s game world (universe really) was created is fascinating. The small team of programmers used artificial intelligence and procedural generation to self-create an entire galaxy with over 18 quintillion unique planets complete with their own geography, ecosystems, flora, fauna, and structures) for users to fully explore. The scope of the game has given some who have tried the demo a fuller appreciation of the size of the cosmos, and understandably a bit of existential angst.
VR technology, used in a similar to the aims of these games could present two unique possibilities for the logistics industry.
A Logistics World in VR
The first possibility is that crowd-sourced solutions to problems in specific pain points could be found. Everything from dealing with complicated socio-political unrest in a key supplier, to better pick paths within a distribution center could be structured as a game and new best practice solutions gleamed from the results. The advantage of VR over traditional virtual modeling is that users would be able to test out their solutions and experience three benefits that Cliff Holste of SupplyChainDigest identifies:
- Gain understanding of complex multiple variables and their impact on operations
- The ability to perform time-phased analysis, seeing
- The ability to easily perform multiple “what-if” analyses and understand the impact of different operational scenarios
The No Man’s Sky approach is also another possibility that the logistics industry could wherein VR would be used to give customers a fuller, more comprehensive appreciation of all the moving parts that are involved in a supply chain. Basically, granting customers the ability to literally visualize the supply chain.
McDonald’s UK is trying something similar to this with its ‘Follow the Footsteps’ campaign it launched this year. With it, the company aims to inform the public about the work that goes between the farm to your plate by allowing users to experience a variety of jobs (from tractor operator to cashier) all along the McDonald’s production chain through the Oculus Rift.
It might a few years before VR is fully embraced in the commercial sphere, and probably a bit longer before it is embraced by the logistics industry. However, looking at other industries that have adopted the technology, it’s clear that VR will be a key area of potential growth in the 21st century.
That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.