Social Media

3 Reasons Why a Social Media Strategy Will Help Your Brand in Logistics and Supply Chain

Many businesses have embraced social media to grow and to bring value to both their company and their customers. This is because the number of people online has been rapidly growing since the 2000s. Within the United States for example, 70% of the population have at least one social networking profile. For companies involved in …

3 Reasons Why a Social Media Strategy Will Help Your Brand in Logistics and Supply Chain Read More »

Logistics Companies are Lacking the “Social” in Social Networking

Social media and social networking are two key trends are reshaping how businesses conduct their affairs, communicate with vendors and customers, and even their organizational structure. However, the logistics industry has largely been slow in adopting these technologies and strategies, despite many studies indicating that supply chain managers acknowledge the importance of doing so. In …

Logistics Companies are Lacking the “Social” in Social Networking Read More »

How Nearshoring Facilitates PR and Social Media in Supply Chain and Logistics

Next week marks the anniversary of one of the most damaging data breaches in recent history. During the Black Friday of last year, retail giant Target Corp.’s had the credit and debit card numbers and personal details of over 40 million of its customers compromised. The public relations nightmare that followed resulted in profits plummeting …

How Nearshoring Facilitates PR and Social Media in Supply Chain and Logistics Read More »

How Social Media and Mobile Technology is Changing the Face of Supply Chain and Logistics

We’ve reached a point in society that people’s parents and even in some cases their grandparents are getting social media savvy! It is no surprise then, that these social media developments is something that businesses can no longer ignore; logistics and supply chain industry or otherwise. This week’s blog post will focus on two case …

How Social Media and Mobile Technology is Changing the Face of Supply Chain and Logistics Read More »