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Google’s Success with its recent Supplier Diversity Program provides a model for other to follow to fulfill its mission to make the world’s information useful and accessible for everyone, and emphasizes diverse perspectives from suppliers of all sizes.

Supplier diversity has been an issue for several large businesses, especially those involved in tech. While supplier diversity is an initiative that everyone agrees is important, how it should be implemented is less obvious.

Google’s innovative approach to supplier diversity is interesting. Although still ongoing, it’s program is structured in such a way to address what have been common barriers to other supplier diversity efforts by other companies.

Why Should We Care About Supplier Diversity

Although supplier diversity has ethical and moral benefits, it also results in a positive ROI when implemented well. According to CM Solutions, commitment to supplier diversity also benefits a company in the following ways:

  • Promotes innovation through the entrance of new products, services, and solutions
  • Provides multiple channels from which to procure goods and services
  • Drives competition (on price and service levels) between the company’s existing and potential vendors
  • Allows a company to take advantage of new opportunities for business expansion with the emergence of new consumer needs based upon shifting demographic realities
  • Displays an organization’s commitment to doing business, beyond consumerism, in diverse markets
  • Showcases the company’s interest in and commitment to the economic growth of all communities

Google’s Supplier Diversity Program

The genesis of Google’s Small Business Supplier Diversity Program is lengthy, but interesting. Its entire history as written by Adrianna Samaniego, Adam Gardner, Chris Genteel and Leonard Greenhalgh, can be read here.

Launched in late 2014, Google’s aim with the program is to:

  1. Connect more Google employees with diverse-owned small suppliers
  2. Connect those diverse businesses to opportunities within Google
  3. Help those suppliers grow on the web and improve their business skills, and finally
  4. To foster innovation at the supply-chain level.

Google has three criteria for participation; the business is U.S based, annual revenue is $15 million or less, and that the organization have 50 or fewer full-time employees.

Lessons Learned

Remove barriers—Unlike other supplier diversity programs, Google’s doesn’t require certification. It discovered that companies didn’t have the time to spend on completing applications and updating certifications.

“The [Google’s Supplier Diversity] application encourages all minority-owned, women-owned, LGBT-owned, disabled-owned and veteran-owned businesses, as long as they fit the other criteria” writes this Supply Chain Management Review article.

It takes work — Several high-level Google employees devoted 20% of their individual work weeks to build the program. Likewise, the Supplier Diversity team attended around 20 events across 20 states and cities in a single year to encourage and train participants.

Communication is key — Google promises suppliers that when they entered their information or queries into the relevant portals, that they’ll respond within two weeks. This included replies to tax information, and documentation.

Google also clearly lists the benefits of participation. It isn’t just the potential for business that these suppliers should expect. They also receive discounts on AdWords, faster payment from participating suppliers, and access to a course that improves their business skills.

Diversity is a benefit to everyone, but implementing programs that encourage it has been a problem for many. Google’s supplier diversity program is still ongoing, but it can still help others by acting as a road map.

As SupplyChain247 puts it:

[Diverse companies] are better able to win top talent and improve their customer orientation, employee satisfaction, and decision making, and all that leads to a virtuous cycle of increasing returns.

If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.

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Nominated during OWIT (Organization of Women in International Trade) Toronto’s Annual Awards Ceremony, where Kelli Saunders of Morai Logistics Inc. wins Woman Exporter of the Year.

Toronto, ON (June 16,2016)

On Thursday, June 9th 2016, Kelli Saunders, President of Morai Logistics Inc., an Authorized Agent of Mode Transportation, was the recipient of The Woman Exporter of the Year Award from OWIT-Toronto (Organization of Women in International Trade-Toronto). Nominees had to have at least 50% ownership of a profitable business registered and operating in Ontario for more than 3 years. Nominees also had to have earned their primary income from the business and must have been responsible for its daily operations. A significant portion of her company’s business had to have come from exporting products or services.

The Woman Exporter of the Year Award honors an outstanding woman entrepreneur who, through her exporting endeavors, is advancing women and the image of Canadian business women in the international community.

Network and Cherish Those Around You.

Kelli was presented this award for her company’s work with major fast-moving consumer goods companies as a third-party logistics provider with expertise in cross-border intermodal logistics in the US and Mexico.

Jim Damman, President of Mode Transportation, said:

We are all very excited for Kelli. She is an outstanding businesswoman, and she and her team do a great job of providing the best export solutions to her valued customers. This award is very well deserved. Her hard work in receiving this award is something that makes all of us very proud.

Kelli’s advice to other women is to network and cherish those around them. Surrounding yourself with energetic high achievers will give you the foundation for a strong, career-long network from which to grow.

Shown above is Kelli’s acceptance speech.

ABOUT OWIT TORONTO: OWIT-Toronto (Organization of Women in International Trade) is a non-profit professional organization designed to promote women doing business internationally, by providing networking opportunities, export education and global business contacts. Members include women entrepreneurs, service providers and business women involved in international trade.

That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.

Morai-Logistics-Blog-Visibility-Collaboration

Two new studies were published earlier this month that looked at supply chain visibility and collaboration.

Supply Chain Visibility & Collaboration Study

The first study by ARC Advisory group titled Supply Chain Visibility & Collaboration Study surveyed 200 organizations from a wide range of industries.

The researchers defined supply chain collaboration as “having a collaborative, multi-supplier, multi-tier, supply chain planning solution” writes Steve Banker in this Forbes article covering the study. “For visibility, the definition was a solution providing visibility to the order process (order placed, order adjusted, order accepted), inventory at rest or inventory in motion events, or supply chain risks, or providing a stand-alone supply chain analytics/event management solution not embedded in other solutions” he continues.

The survey asked respondents to weigh in on issues such as inventory visibility, supply chain costs, new enterprise resource planning integration, responsiveness to customer demands with specific focus on strategic questions such as,

  • Why have B2B network suppliers emerged as leaders in this market?
  • How will Internet of Things data be leveraged by these solutions?
  • How will these solutions affect the next generation of supply chain software platforms?
  • What are the niche solutions poised to grow rapidly in this market place?

What the survey finds is that not only visibility and collaboration software is growing very rapidly, but that B2B network solutions specifically (for both visibility and collaboration) is what’s driving the market’s rapid growth.

The ROI with visibility projects has to do with SCP applications improving service levels with less inventory.
“The more companies can reduce their lead times, and the less variability there is surrounding those lead times, the better the ROI that can be achieved with SCP tools. Supply Chain Visibility, provides the data and metrics surrounding lead-times, and then allows Lean practitioners to work with supply chain partners to improve and control those lead-times” writes Banker. Another reason why visibility is so important is supply chain orchestration. Through orchestration, a company is able to balance supply-demand in reaction to surges as well as deal with supply disruptions more promptly.

University of Tennesee Global Supply Institute Study

The second study published by the University of Tennessee’s Global Supply Institute, in collaboration with B2B integration provider DiCentral. The study involved surveying over 200 organizations of various sizes and asking respondents to weigh in on issues such as inventory visibility, supply chain costs, new enterprise resource planning integration, and responsiveness to customer demands.
The study found that to increase business flow efficiency and cut cost, many companies are investing in B2Bi (business to business electronic integration).

“Of those surveyed, 94 percent saw significant improvement in their electronic connectivity capabilities and 68 percent reported that their clients said they were easier to do business with after using cloud-based B2Bi managed services” write the researchers.

The findings of the study echo those of the ARC group in so far that lead times are reduced, forecast accuracy improves, and supply chain reactivity improves when visibility & collaboration becomes a focus. For example, from one of the case studies the study cites,

An office supplies retailer surveyed for the study invested time and technology to collaborate more effectively with a major supplier, and as a result, in-stock fill rates rose significantly—to nearly 99 percent from below 95 percent. Lead times reduced nearly 60 percent. Forecast accuracy improved by more than 30 percent, and inventory turnover increased 9 percent

That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news.

Morai-Logistics-Blog-Glass-Ceiling

By Lisa Henthorn

Virtually impenetrable not all that long ago, the “glass ceiling” blocking women from executive-level jobs in the logistics and supply chain industry appears to be shattering.
Though few (if any) people in our industry would argue that our historic gender bias has gone away, the outlook for women is considerably brighter these days than it was when Industry Week made this bleak observation a little over two years ago:

Half of the human population is female. More than half of all university students in the United States are female. Around a third of all MBA students, including those concentrating on supply chain studies, are female. And yet, when (we) did a manual count of top supply chain executives in Fortune 500 companies, we found only 22 women among 320 businesses that had a true supply chain function.

22 out of 320? That’s a definitive “F-minus,” but there’s growing evidence that our industry’s grade on gender equality is improving. Among the most significant signs: U.S. Secretary of Transportation Anthony Foxx appointed Michelle Livingstone to a two-year term on the National Freight Advisory Committee.
Livingstone, by the way, is VP of Transportation for Home Depot. As such, she’s on a growing roster of females who hold top-level logistics posts at high-profile companies. The list also includes:

These executives deserve our applause. And the companies that gave them their respective titles should get a pat on the back, too. Why? If for no other reason, it’s because they decided to break with the “old-boy network” tradition that lingers on in our industry and give leadership roles to the people most qualified to have them. This simply makes good business sense, and in light of our industry’s ominous talent shortage, that’s especially true.

In other words, as we look for answers to the labor shortage, there’s no time like the present to tap the female labor pool.

Lisa Henthorn is a vice president at Eyefreight, a provider of transportation management system technology. Lisa can be reached at l.henthorn@eyefreight.com

About Eye Freight

The Eyefreight SaaS TMS is a Level 5 TMS, providing shippers with a control tower for central coordination and detailed visibility over multi-modal, multi-leg, international logistics. Eyefreight runs proprietary algorithms to manage and monitor the entire logistics process – optimizing inventory allocation and distribution planning, and unlocking traditional bottlenecks within the logistics function.

Many businesses have embraced social media to grow and to bring value to both their company and their customers. This is because the number of people online has been rapidly growing since the 2000s. Within the United States for example, 70% of the population have at least one social networking profile.

For companies involved in 3PL and logistics, this means a well-crafted social media strategy can afford them new avenues improve their brand visibility, engage their customers, and to increase their involvement in how the industry itself is perceived. All of these lead to a stronger brand name.

This month’s ebook focuses on how social media helps your brand in the logistics and supply chain industry!

3 Reasons Why a Social Media Strategy Will Help Your Brand in Logistics and Supply Chain

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That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news!

Third party logistics (3PL) companies offer resources for companies to outsource all or part of their supply chain management. When you select your 3PL you are essentially selecting another member of your organization. As the 3PL will be acting an extension of your company, it is essential that you find out if the 3PL you are viewing is the right fit for your business.

This month we’ve created an infographic to help you select the right 3rd party logistics provider!

5 Questions to Ask Before Selecting a 3PL

Morai-Logistics--5-Questions-to-Ask-3PL

That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news!

Hello everyone! This week we are going to focus on what it takes to stand out when you’re thinking about going into a career in the logistics and supply chain industry. I’ve been to cocktail parties where there are still people who are unsure what I do as someone who runs a third-party logistics (3PL) provider company.

We hope this eBook helps you see the massive amount of options and opportunities available to you in this “little” niche of a field!

Getting Started on Your Logistics Career

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That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news!

Globalization has broken through several technological, political, and geographic barriers to supply chain logistics. However, while its been documented that companies that include more women at the top levels of leadership tend to outperform those that don’t, there is still a noticeably large gender gap when it comes to the logistics industry.

Although there has been a great deal of progress in the last few decades in closing the gender gap, this infographic shows that there is still a lot left to do.

Closing the gap for good shouldn’t be thought of as barrier for those of us in logistics, but rather an opportunity. An opportunity for logistics companies, as Shalu Shigram puts it, ‘to maintain a competitive edge by utilizing all human resources and potential capital.”

Top 10 Facts Exploring the Gender Gap Around the World

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That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news!

This past Sunday was International Women’s Day. In tribute to celebrating women globally, we would like to dedicate this week’s post to showcasing the major milestones in recent development for the state of women in the logistics and supply chain industry.

Last year we posted an infographic that the logistics community wholeheartedly enjoyed and we thought we would continue the trend and release an update, this time in the form of an eBook. We have come a long way from the world of logistics notoriously being known as a Gentleman’s Club, but we still have a ways to go when it comes to diversity in logistics (and not just with women).

From education, job options, and position within companies, we take a careful look at contemporary findings and showcase the statistics behind women in the logistics industry for 2015.

Women in Logistics

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That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news!

We hope everyone has had a great holiday and we would like to wish all of our readers a Happy New Year! To kick off the year, we have finished compiling our infographic on the top logistics and supply chain facts from the news that we’ve collected throughout last year. As there is a large number of news items spanning the many large topics in the logistics industry, we decided to create our Top 10 by focusing on categories:

  1. Drones
  2. Same-Day Deliver
  3. Supplier Diversity and Women
  4. Sustainability
  5. RFID
  6. World Bank Institute’s Private Sector Platform
  7. Automation
  8. Online Retail
  9. Truck Driver Shortage
  10. Logistics Slow Growth

Each of these topics have some pretty interesting facts and statistics that may have been missed in the hustle and bustle of fellow logistics professionals and enthusiasts. And while we haven’t covered all of the interesting facts from 2014; we felt that these topics helped changes the face of the logistics and supply chain industry in 2014 and serves a good snippet to review the year.

Top 10 Logistics and Supply Chain Facts of 2014

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That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news!