Industry Focus Week: Logistics Learning and Gaming

We have already predicted that there will be challenges when attracting the new generation, i.e. Generation Y or the Millenials, to the concept of logistics and supply chain. What better way to influence the move to educate, and more importantly motivate than to make learning about logistics more fun and engaging through play?

On this Industry Focus Week post, we’re going to be exploring different ways gaming and play have been incorporated into the world of logistics and supply chain learning.

Business on the Move – The Game

Logistics games have existed in the past, but they’re normally meant of the University or other post-secondary/professional education stream. Concepts like the Beer Game have existed for a while, but we’ve still got an untapped market: the youth of today. Millenials are still very unaware that there even are careers in logistics.

Source: Business on the Move
Source: Business on the Move

In an effort to attract future generations into the concept of logistics, Andy Page and Pat Smedley, two former business studies teaches, sought to educate all ages but with a focus on youth (9-19 years old) behind the concept supply chain and logistics. They set up a social enterprise called Very Enterprising Community Interest Company in 2011 in order to create Business on the Move.

This board game presents the following challenge: How do you (as a player) move different products from China to their UK customers? You are given the options of different modes of tansportation (i.e. the standard land, sea and air). The point of the game is the be the player that can successfully execute the moving of your goods as quickly, as profitably and as responsibly as possible. Or at least better than the other playes!

Players are faced with taking decisions that are surprisingly similar to those made regularly by many businesses when addressing logistics and supply chain challenges. They have to tackle meeting delivery deadline, improving their supply chain (i.e. supply chain optimization), and ultimately: How to profit! And to top it off, Business on the Move also created sustainability initiatives to the game mechanics to address issues like reducing your company’s carbon footprint?

It is no surprise that Business on the Move has already won an award under the Royal Bank of Scotland’s Inspiring Enterprise initiative as well as UnLtd,a charity that supports social entrepreneurs. SHD Logistics writes that to date:

To date, nearly 600 young people, teachers and supply chain professionals have played Business on the Move, with another 15,000 young people projected to play over the next 12 months. Andy and Pat’s vision is that by 2020 over 100,000 people will have played the game.

Our team at Morai Logistics believes that this is a great move and a wonderful step in the right direction for opening up the concept of logistics and supply chain as not just a career option, but a fun and challenging one to boot!

Warehouse and Logistics Simulator

Gamers are now even getting their own simulator! Simulator genre lovers and casual gamers can finally experience a game that outlines the challenges involved in warehouse and supply chain operations.

Published by United Independent Entertainment GmbH (known for other simulator games like Woodcutter Simulator, Airport Simulator, and Towtruck Simulator to name a few) and developed by the team at app2fun, Warehouse and Logistics Simulator puts your in the driver’s seat of a forklift as you scramble to move goods around the warehouse to reach a time-based high score.

While the game itself did not amass great press or review from the official video game reviewers, it is a great start into a realm of possibly excellent thought out logistics related simulation games. This targets a market that logistics has yet to see and we’re excited to hear that developers have launched something like this to begin with. We are definitely keeping an eye out.

That’s it for us this week! If you liked this blog post, why not subscribe to our blog? If you’re interested in what we do as a 3rd party logistics provider, don’t hesitate to check out our services (as expressed above, we are very pro finding you the lowest total cost!). We’re also in the twittersphere, so give us a follow to get the latest logistics and supply chain news!

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